Sandisk stock (SNDK) in play as Bernstein lifts target to $580 and retail money crowds in
14 January 2026
1 min read

Sandisk stock (SNDK) in play as Bernstein lifts target to $580 and retail money crowds in

NEW YORK, Jan 14, 2026, 10:53 EST — Regular session

  • Sandisk shares climbed 0.5% to $391.76 in early trading, reaching an intraday peak of $401.08.
  • Bernstein’s Mark Newman boosted his price target to $580 from $300, pointing to tighter NAND supply and rising prices
  • Data from Vanda Research showed retail net inflows reaching a record $7.1 million on Monday

Shares of Sandisk Corp edged up 0.5% to $391.76 on Wednesday, bouncing between $380 and $401.08 earlier in the day. The move came after Bernstein analyst Mark Newman nearly doubled his price target, adding momentum to a rally already fueled by a surge of retail interest in memory stocks. 1

This shift is crucial since Sandisk has turned into a quick, liquid play on the storage crunch brewing in AI data centers. With heavy positioning, even a bullish note or a strong flow print can shake the stock sharply.

Retail investors funneled over $7.1 million into Sandisk on Monday, marking the largest single-day inflow ever, according to Vanda Research. The stock is up roughly 65% this year. Steve Sosnick, chief strategist at Interactive Brokers, noted that “memory chips are certainly among the themes that are exciting our customers these days,” pointing out Sandisk’s heavy activity on their platform recently. Reuters also reported that Sandisk is the top holding in the Roundhill Meme Stock ETF. 2

Peers showed a mixed picture. Western Digital nudged up 0.4%, but Micron dropped 1.1%, and Seagate edged down 0.6% in early trading.

NAND, the flash memory inside solid-state drives, phones, and numerous cloud systems, often sees rapid shifts in estimates when supply tightens and contract prices climb. These moves usually fuel momentum trading.

After breaking away from Western Digital, Sandisk went public again last year and started trading on Nasdaq with the ticker SNDK. 3

The recent sharp rise leaves little margin for error. Even a slight sign that shortages are easing or that customers are resisting price increases could spark heavy profit-taking in a stock that’s been trading like a leveraged play on the cycle.

Investors are closely monitoring whether the recent spike in retail inflows will hold up if broader tech sentiment shifts. When funds pull out of high-beta winners, they tend not to do so quietly.

Sandisk faces its next major test on Jan. 29, set to release fiscal second-quarter results and conduct its earnings call. 4

Traders are focused on any updates about NAND pricing, supply commitments, and demand from cloud clients investing in AI infrastructure. The guidance, especially compared to soaring expectations, is expected to drive the mood.

For now, Sandisk’s tape will likely continue to reflect daily shifts in memory prices, flow data, and new analyst updates. Jan. 29 is the next key date marked down.

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