New York, January 14, 2026, 11:42 (EST) — Regular session
- PG shares gained roughly 1.6%, trading around $146.6 by mid-morning
- Board announces a quarterly dividend of $1.0568, set for payment on or after Feb. 17
- UBS lowers PG price target to $161 but maintains Buy rating; earnings set for Jan. 22
Procter & Gamble (PG.N) shares edged up 1.6% to $146.57 on Wednesday, hovering near the session high in mid-morning New York trading. The company announced in a regulatory filing that its board has declared a quarterly dividend of $1.0568 per share. This dividend will be paid on or after Feb. 17 to shareholders recorded on Jan. 23. 1
Consumer staples held steady while Wall Street’s major indexes fell for a second day, dragged down by bank stocks following another wave of earnings reports. Retail sales and producer price data failed to shift bets on interest-rate cuts later this year. 2
P&G serves as a key indicator for the staples sector and often behaves like a bond proxy — its appeal rises when yields drop, since dividends make up a large part of the return. As the next earnings report approaches, investors are keen to see if it can keep driving its stock higher without losing customers to lower-priced competitors.
The Consumer Staples Select Sector SPDR Fund (XLP), an ETF tracking the sector, climbed 1.1%. Colgate-Palmolive jumped 2.4%, Clorox added 1.8%, and Kimberly-Clark saw minimal movement.
UBS analyst Peter Grom cut his price target on P&G to $161 from $176 while maintaining a Buy rating, TheFly reports. He noted the operating environment “remains challenging” for consumer staples but suggested fundamentals might get better in 2026. For reference, a price target reflects where an analyst expects a stock to trade over the coming year. 3
The quarterly dividend translates to roughly $4.23 per share on an annual basis; based on Wednesday’s closing price, that equals about a 2.9% yield. P&G highlighted its streak of paying dividends for 135 years straight and increasing payouts for 69 consecutive years. 4
Dividend announcements are typically routine for the company and seldom shift the investment conversation. The stock usually moves based on guidance, particularly any signals of increased promotions or weaker sales volumes.
One risk for bulls is that defensive buying might evaporate fast if Treasury yields start rising again or if money shifts back into high-growth sectors. A slip in volumes or margins in the upcoming report could also put pressure on a stock that’s so far been viewed as a safe haven.
P&G will release its fiscal second-quarter earnings and hold its conference call on Jan. 22 at 8:30 a.m. ET, according to its investor relations calendar. Investors are looking to that report for updates on pricing, volumes, and costs—the next major trigger for PG shares. 5
