London, Jan 19, 2026, 13:41 GMT — Regular session
- Shares of Trustpilot Group dropped 5.4%, hitting 219.6 pence by midday in London trading
- The stock edged down alongside wider UK equities as new U.S. tariff threats rattled investors
- Investors are turning to Trustpilot’s full-year results on March 17 for insights and specifics on the buyback
Shares of Trustpilot Group Plc dropped 5.4% to 219.6 pence by 1341 GMT on Monday, slipping from Friday’s close at 232.2 pence. The stock oscillated between 216.6 pence and 229.2 pence, putting the company’s market cap near 868 million pounds. 1
Shares in London dipped following U.S. President Donald Trump’s tariff threats against Britain and other European countries, hitting risk appetite for mid-cap growth stocks. 2
Trustpilot’s retreat comes after a steep price jump earlier this month. Investors are shifting attention away from the January update’s initial boost and zeroing in on the upcoming guidance.
On Jan. 13, Trustpilot told investors it expects full-year revenue to hit $261 million, with revenue and profit both set to grow 20% in 2025, driven by double-digit bookings growth across markets. The company also said core earnings should exceed a company-compiled consensus estimate of $36 million to $39 million. Trustpilot denied allegations from short seller Grizzly Research and noted it has responded to a draft “statement of objections” from Italy’s competition authority. 3
CEO Adrian Blair called 2025 a year of “excellent strategic and financial progress,” highlighting “answer engine optimisation” as a key driver behind rising enterprise demand — the effort to get brand and product content featured in AI-generated responses. Trustpilot also rolled out AI-powered fraud detection, which helped it remove 7.8 million fake reviews. The company set March 17 to release its full-year results. 4
Trustpilot revealed alongside its trading update that it will increase its share buyback programme by up to £10 million, pushing the total potential buyback to £40 million. The company confirmed that all repurchased shares under this scheme are planned for cancellation. The programme could continue until Aug. 20, 2026, pending shareholder approval. 5
Monday’s drop highlights just how fast sentiment can shift for a stock closely linked to trust and reputation. Trustpilot operates in a noisy part of the internet, where any concerns about review quality can quickly rattle its shares.
Tariff headlines and geopolitical tensions usually take a toll on the highest-multiple stocks first, and Trustpilot’s recent rally means there’s less room for setbacks.
The downside remains obvious. Stricter regulation on consumer platforms, a drop in enterprise demand, or evidence that companies are tightening their subscription budgets could all undercut growth and weaken the buyback’s impact.
