Vancouver, Jan 21, 2026, 04:09 PST
- Lululemon halted online sales of its new Get Low workout line in North America following initial customer complaints
- The company confirmed the collection is still in North American stores and expects it back online shortly
- The pause comes as the company navigates a CEO change and mounting pressure from activist investors
Lululemon Athletica halted online sales of its new “Get Low” workout line in North America on Tuesday after customers reported the leggings appeared see-through when bending or squatting. The product page also showed an error message. The company said it has “temporarily paused sales online” to review early feedback. Morningstar analyst David Swartz flagged “issues with product development.” Reuters
The recall is a tough hit for a premium brand that depends heavily on fresh product drops and buzz. Lululemon shares dropped roughly 6.5% Tuesday, just weeks before CEO Calvin McDonald is set to step down on Jan. 31. Foxbusiness
Investors are circling as founder Chip Wilson pushes a proxy fight, aiming to oust private equity firm Advent from Lululemon’s board, Semafor reported. At the same time, activist investor Elliott Management is pressing for its own set of changes. Reuters
Lululemon removed its Get Low collection from the website following customer feedback, though it did not specify what the issues were. The line, which includes leggings, tights, and tank tops, will continue to be sold in North American stores as the company plans to bring it back online. Citynews
Online buzz, especially on Reddit, zeroed in on the fabric turning sheer—shoppers say the tights aren’t “squat proof,” meaning they go transparent when stretched during a squat. Despite the complaints, the collection was still up on Lululemon’s European site, priced at €98 ($114.99) and available in eight colors. People
The European site lists the seamless tights as built for weight training, featuring four-way stretch and a “hugged feel” during intense movement. Lululemon is also focusing on boosting “product education” while assessing customer feedback, aiming to relaunch the line in the U.S. and Canada. Cbsnews
The quality issues have surfaced just as Lululemon undergoes a leadership shift. Back in December, the company announced that McDonald would step down by the end of January, with board chair Marti Morfitt stepping into the executive chair role. Morfitt expressed the board’s “confidence” in the transition plan. Lululemon
Competition from newcomers like Alo Yoga and Vuori has been ramping up, pushing Lululemon to update its product line for months. “Lululemon should implement fast fashions,” said Brittain Ladd, a strategy and supply-chain consultant at Chang Robotics, in an interview with Reuters last December. Reuters
Lululemon stumbled before with product issues. In 2024, it yanked its Breezethrough leggings following customer complaints about the fit, material, and seams.
But a brief pause can drag on if returns climb or if the company concludes the fabric or fit requires a full overhaul, not just a minor tweak. A larger rollback would put pressure on a brand that commands premium prices based on the promise that its gear lasts—and remains opaque—under stress.
Get Low is still available in North American stores as Lululemon sorts out issues with its online sales. The company says it plans to resume online sales in the region shortly.
