NEW YORK, Jan 24, 2026, 03:41 EST
- According to CoinMarketCap data, USD1 has now overtaken PayPal’s PYUSD in market value.
- Binance rolled out a $40 million WLFI token rewards program linked to USD1 holdings.
- Starting Jan. 24, Binance will also roll out a separate USD1 “boost” yield offer.
World Liberty Financial’s stablecoin USD1, pegged to the U.S. dollar, surpassed PayPal’s PYUSD in market value, according to CoinMarketCap. As of early Jan. 24, USD1 was valued around $4.55 billion, edging out PYUSD’s $3.76 billion. On the site, USD1 holds the 27th spot by market capitalization, just one position above PYUSD. 1
Stablecoins — cryptocurrencies designed to stay near $1 — are central to crypto trading, enabling investors to stash cash and shift it swiftly across exchanges. Even minor shifts in their rankings can have an impact, since liquidity often pools where traders are already active.
The timing is stark. Major exchanges lean on yield offers and token giveaways to attract stablecoin balances, as issuers scramble to distribute in ways that prevent supply from slipping to competitors.
Binance announced it will hand out $40 million in World Liberty Financial’s WLFI token to users holding at least USD1 across spot, funding, margin, and futures accounts. Rewards will be split into four weekly airdrops. The campaign runs from Jan. 23 through Feb. 20, with the first distribution set for Feb. 2. Users staking USD1 as collateral in margin or futures accounts get a 1.2x multiplier. Binance requires participants to pass identity verification and restricts access for residents of the United States, the United Kingdom, and much of Europe. 2
Binance announced a separate promotion offering up to 8% annual percentage rate on USD1 “Simple Earn” flexible products starting Jan. 24. The highest rate applies only to the first 500 USD1 subscribed. This boost program lasts until Feb. 22 and scales down rates for larger amounts. The exchange also pays a base “real-time” rate that can fluctuate frequently. 3
Eric Trump, a co-founder of World Liberty Financial, highlighted the achievement in a post on X, saying, “This isn’t just about crypto. It’s about building the future of global money,” according to TheStreet. TheStreet connected USD1’s market value jump to new incentives from Binance for holders. 4
World Liberty Financial’s website identifies Donald J. Trump as “co-founder emeritus” and includes Eric Trump, Donald Trump Jr., and Barron Trump among its co-founders. 5
USD1 and PYUSD remain well behind market leaders like Tether’s USDT and Circle’s USDC, which control most dollar-pegged trading pairs on major exchanges. This disparity drives issuers and platforms to push promotions aimed at keeping balances “sticky.”
But that surge might not last. Stablecoin supply can shrink just as fast if big holders cash out, and the biggest incentives tend to attract short-term funds that vanish when yields drop or regulations clamp down.
Binance’s campaign terms give it the option to modify or cancel promotions at will, noting that eligibility and rewards might change in response to legal and regulatory shifts. The initial WLFI airdrop is set for Feb. 2, serving as an early test of whether these giveaways actually lead to sustained USD1 balances.
