New York, Jan 28, 2026, 12:47 (EST) — Regular session
- Nu Holdings shares dipped roughly 0.4% in midday trading, following a 2% rise on Tuesday
- Nubank unveiled a multi-year plan to expand its offices alongside a new hybrid work model
- Susquehanna raised its price target, while investors turn their attention to results expected in late February
Nu Holdings Ltd shares dipped 0.4% to $18.48 Wednesday, after hitting $18.74 earlier. On Tuesday, the stock wrapped up at $18.55, roughly 2% higher than Monday. 1
The moves follow a surge in spending and marketing by the Brazilian digital lender, with its stock hovering near recent peaks. Nu Holdings, which runs Nubank, a Brazil-based digital bank, offers services across payments, savings, investments, and lending. 2
The focus now isn’t just on one headline but on the upcoming numbers. Nu has earned its valuation through growth and scale, but fresh spending on offices and sponsorships puts costs back under scrutiny just as traders gear up for the next earnings report.
Nubank announced plans to pour over 2.5 billion reais into infrastructure projects over the next five years, linked to an office expansion and a new hybrid work model kicking off in July 2026. “Investing in physical spaces is investing in our capacity to innovate,” said Livia Chanes, Nubank Brazil’s CEO. 3
Just one day later, Nubank announced that its Ultravioleta brand will take over as the title sponsor for Brazil’s IRONMAN circuit and TRIDAY SERIES. “Our data shows that sports and wellness are priorities for our customers,” said Nubank CMO Juliana Roschel. Carlos Galvão, CEO of Unlimited Sports, called the agreement “a milestone for Brazilian triathlon.” 4
Susquehanna analyst James Friedman kept his “Positive” rating on the stock and bumped the price target up to $22 from $19, according to a report summarizing his note. 5
Nu’s stock has kicked off the year with an 8% gain since early January, tightening the margin for mistakes if costs outpace revenue growth. 6
Still, risks remain clear. A multi-year office buildout and costly sponsorship deals can push fixed costs higher. Any slip in credit quality or funding expenses could hit lenders hard—particularly those focused on higher-yield consumer loans.
Traders are focused on whether the company presents the new spending as a one-time investment or a lasting increase in its cost structure, and if management links it to tangible growth in premium segments and new product lines.
Nu’s Q4 2025 earnings and conference call are set for Feb. 25. Investors will focus on growth signals, cost trends, and guidance for 2026. 7
