Bitcoin price hovers near $90,000 as Fed decision looms and dollar steadies
28 January 2026
2 mins read

Bitcoin price hovers near $90,000 as Fed decision looms and dollar steadies

NEW YORK, January 28, 2026, 13:42 EST — Regular session

  • Bitcoin gained roughly 2.5%, hovering around $89,600, as attention turned to the Fed’s move later Wednesday
  • The dollar paused its sharp decline, holding steady as gold hovered close to record peaks
  • Analysts identified $90,000 as a critical threshold for renewed buying; a drop below could trigger downside risks

Bitcoin climbed Wednesday, hovering just under $90,000 ahead of the U.S. Federal Reserve’s policy announcement. The cryptocurrency gained 2.52% over the last 24 hours, trading around $89,623, according to CoinMarketCap.

The timing is crucial as the Fed’s statement and Chair Jerome Powell’s remarks can move the dollar and bond yields sharply. Crypto, behaving like a high-beta risk asset, tends to react strongly around such major macro events. The Fed will announce its decision at 2 p.m. EST, with Powell set to speak half an hour later. The market is largely pricing in no change to interest rates. Seema Shah, chief global strategist at Principal Asset Management, noted there’s “no urgency to lower rates aggressively.” Reuters

The dollar also played a key role. After its sharpest one-day drop since August 1, the dollar index — tracking a group of major currencies — nudged up again. Gold surged past $5,300 an ounce, hitting a fresh series of record highs, Reuters reported.

U.S. stocks wavered as investors wrestled with persistent Fed uncertainty and a flood of headline-driven earnings. The S&P 500 hit 7,000 briefly—marking a milestone—before retreating. Jeff Buchbinder, chief equity strategist at LPL Financial, noted that “big round numbers can be difficult psychological tests” for markets. Reuters

Other leading tokens followed suit. Ether, the second-largest crypto, climbed roughly 2.5% to near $3,011, according to CoinMarketCap.

Technical levels are dominating the narrative more than crypto headlines right now. David Morrison, senior market analyst at Trade Nation, pointed out that “Bitcoin really needs to break back over $90,000 convincingly.” He also warned that “a break below $85,000 could easily happen.” Investing.com

Crypto firms are doubling down on the “hard-asset” angle as gold prices rise. Tether CEO Paolo Ardoino told Reuters the firm plans to keep “around 10% in bitcoin” and between 10% and 15% in gold in its portfolio. Tether currently holds about 130 metric tons of physical gold and has been purchasing roughly two tons weekly. Reuters

Regulators and law enforcement remain a looming presence. According to blockchain research firm Chainalysis, money launderers moved at least $82 billion in cryptocurrencies in 2025, a sharp jump from $10 billion in 2020. The findings were reported by Reuters.

Crypto’s plumbing is drawing sharper scrutiny. Standard Chartered projects stablecoins—dollar-pegged tokens that traders use to move in and out of bitcoin—might siphon about $500 billion in deposits from U.S. banks by the end of 2028. This contest is already playing out in Washington’s regulatory and lobbying arenas.

The bounce could reverse quickly. Should the Fed take a tougher stance than anticipated, or if the dollar’s rally accelerates, bitcoin might fall back to the mid-$80,000s, rattling latecomers.

Traders are focused on the Fed statement due at 2 p.m. EST and Powell’s press conference, looking for any changes in tone. After the bell, earnings reports from Meta, Microsoft, and Tesla will offer a gauge of broader risk appetite.

Khadija Saeed is a financial markets reporter at TS2.tech, specializing in stocks, technology and emerging industries. She studied economics and finance at the London School of Economics and previously worked in market research before moving into financial journalism. Her coverage focuses on the companies, innovations and economic trends influencing global investors. Follow Khadija Saeed on Google News.

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TS2 TECH • AI MODEL PORTFOLIO

Top Stock Picks Today

Five earnings-confirmed ideas for a mixed U.S. session with elevated AI-valuation risk and a Federal Reserve decision ahead.

Today’s market stance Defensive • staged buys
Portfolio type Earnings-confirmed
Initial deployment 40% of planned capital
Model horizon 6–18 months
#1 • HIGHEST RISK-REWARD 24% target weight

United Parcel Service

NYSE: UPS
BUY • STAGED
Model score 93 / 100
★★★★★

The low-margin Amazon volume reset is largely complete. A quarterly beat, higher 2026 targets and network cost leverage create today’s clearest turnaround setup without relying on crowded AI exposure.

Q2 revenue$22.83B
Adjusted EPS$1.76
2026 revenue guideAbout $91.2B
Action today

Open 40% of the target position. Add after the July 29 Fed decision or on a controlled pullback.

Next catalyst

U.S. Domestic margin recovery and delivery of the 2026 cost-savings plan.

Main risk: Fuel costs, consumer weakness and restructuring execution.
#2 • PRICING POWER 22% target weight

Sherwin-Williams

NYSE: SHW
BUY ON PULLBACK
Model score 91 / 100
★★★★★

A clean sales and earnings beat, raised guidance and resilient price/mix show that Sherwin-Williams is gaining share despite uneven construction and housing demand.

Q2 sales$6.79B • +7.5%
Adjusted EPS$3.70
2026 adjusted EPS$11.80–$12.20
Action today

Do not chase the result-day gap. Build in two tranches after a pullback or a two-to-three-day base.

Next catalyst

Delivery against raised guidance and further price/mix gains.

Main risk: Housing weakness, raw-material inflation and a post-earnings reversal.
#3 • DEFENSIVE GROWTH 20% target weight

Unilever

LON: ULVR • NYSE: UL
BUY ON WEAKNESS
Model score 90 / 100
★★★★★

Unilever delivered its strongest quarterly volume growth in more than a decade and lifted its outlook. The shares add defensive global growth and reduce dependence on U.S. mega-cap technology.

Q2 underlying sales+5.8%
Q2 volume growth+5.5%
2026 sales guide+4% to +6%
Action today

Start no more than one-third after the result-day rally. Add only as the price consolidates.

Next catalyst

Evidence that volume-led growth converts into durable margin expansion.

Main risk: Currency moves, commodity inflation and portfolio-change execution.
#4 • CASH-FLOW DEFENSIVE 18% target weight

Coca-Cola

NYSE: KO
ACCUMULATE
Model score 88 / 100
★★★★☆

Broad volume growth, resilient brands and upgraded earnings guidance make Coca-Cola a high-quality stabilizer. The lower rank reflects a strong year-to-date run and a less attractive entry after today’s jump.

Q2 net revenue+7%
Unit case volume+5%
2026 comparable EPS+9% to +10%
Action today

Do not chase the breakout. Use a one-third starter or wait for a 2%–3% retracement.

Next catalyst

Sustained volume growth and execution against the upgraded 2026 outlook.

Main risk: Valuation, input-cost inflation and foreign-exchange pressure.
#5 • SELECTIVE AI EXPOSURE 16% target weight

Cadence Design Systems

NASDAQ: CDNS
STARTER ONLY
Model score 86 / 100
★★★★☆

Cadence offers direct exposure to chip-design software rather than chip manufacturing. Revenue growth, record backlog and raised guidance are strong, but valuation and sector volatility justify the smallest weight.

Q2 revenue$1.584B • +24%
Non-GAAP EPS$2.11
Backlog / 2026 growth$8.1B / about 19%
Action today

Open at most 25% of the target position. Add only after AI and semiconductor volatility stabilizes.

Next catalyst

Backlog conversion, AI-design adoption and progress toward the higher cash-flow target.

Main risk: AI valuation compression, China/export controls and chip-sector volatility.
Target portfolio structure
Consumer defensives 38%
Logistics 24%
Coatings & materials 22%
AI design software 16%
Capital deployment plan
40%
Initial positions

Deploy only the first tranche today.

30%
After the Fed

Add after the July 29 decision if the market confirms direction.

30%
Pullback reserve

Keep cash for 2%–5% retracements or failed earnings gaps.

These percentages describe planned capital deployment, not target portfolio weights.

Event-risk watch WAIT BEFORE BUYING
VisaNYSE: V

Reports after the close on July 28.

Microsoft + MetaNASDAQ: MSFT • META

Both report after the close on July 29.

Amazon + AppleNASDAQ: AMZN • AAPL

Both report after the close on July 30.

High-beta AI chipsNVDA • MU • INTC • ASML

Wait for valuation pressure and semiconductor volatility to stabilize.

Portfolio heat 5.8 / 10

Moderate risk. Favor fresh earnings revisions, defensive demand and staged entries.

Market risk check

AI-valuation concerns are pressuring technology shares, while the July 29 Fed decision can reset rates and risk appetite. Avoid full-size entries and do not chase result-day gaps.

TS2 AI MODEL PORTFOLIO 100% target allocation

Data points reviewed from company releases and current market reporting. Target weights are model allocations, not instructions to invest all capital today. Editorial content only; not personalized investment advice. Model scores are comparative signals, not guaranteed-return forecasts.

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