London, Jan 30, 2026, 09:25 GMT — Regular session underway
- Shares of Diageo climbed roughly 2% in early trading in London, following Thursday’s close.
- Traders noted a slight boost in spirits-sector sentiment following Rémy Cointreau’s quarterly sales beating expectations.
- Diageo’s upcoming interim results, due on Feb. 25, are the next major catalyst to watch.
Diageo shares climbed almost 2% Friday morning in London, following a stronger mood across European spirits stocks. The rally gained steam after France’s Rémy Cointreau reported sales that beat forecasts, lifting the entire sector. 1
The move matters because spirits stocks have been riding on shaky confidence: even a small sign of stabilising demand can push prices sharply after months of uncertainty tied to the U.S. and China, two profit hotspots the market still views as fragile.
Diageo’s rebound is on a tight schedule. Investors are eyeing its interim results set for Feb. 25, awaiting management’s take on pricing, inventory levels, and the speed of the recovery. 2
Diageo (DGE.L) traded at 1,670 pence, rising 32 pence from its last close, according to delayed pricing shortly after the market opened.
Rémy Cointreau reported a 2.8% rise in third-quarter organic sales, excluding currency effects and acquisitions, surpassing expectations. Its shares jumped in early Thursday trading. 3
“Sentiment on alcohol is so bombed out at the moment that even flickers of improvement can drive big share reactions,” Ryann Dean, a global analyst at Aylett Fund Managers, told Reuters.
Diageo isn’t swayed by a competitor’s strong quarter. In November, it lowered its full-year forecast, warning that fiscal 2026 sales could be flat or even dip slightly. That puts the spotlight firmly on how well it can deliver and drive demand. 4
China remains a key concern. Reuters reported earlier this month that Diageo is exploring options for its China holdings, including a possible sale, as part of a broader portfolio review. 5
The risk for bulls is clear-cut: those “green shoots” in the sector might not last. If demand in the U.S. stays patchy or China’s market stays weak, investors could quickly sour on the optimism, sending the stock sliding fast.
