New York, Jan 30, 2026, 05:30 EST — Premarket
- Deckers raised its full-year outlook, sending shares up roughly 12.5% in premarket trading
- Fiscal Q3 sales increased 7.1% to $1.96 billion, with Hoka revenue jumping 18.5%
- Company projects fiscal-year share buybacks will surpass $1 billion
Shares of Deckers Outdoor jumped roughly 12.5% to $112.43 in premarket trading Friday, following an upward revision of its full-year forecast. The Hoka and UGG parent’s stock had closed at $99.90 on Thursday. 1
The move comes right before the U.S. cash session, a time when late earnings reactions usually face the test. Footwear stocks, already trading on shaky confidence, see investors quick to punish any sign of faltering demand or creeping discounts.
Deckers stands out as a key player in premium running and lifestyle shoes, with Hoka leading rapid growth in the segment and UGG’s winter sales known to impact profits. Investors are focused on whether the company can maintain full-price sales amid increased discounting by competitors.
Deckers reported fiscal third-quarter net sales up 7.1% at $1.96 billion, driven by strong demand for Hoka running shoes and UGG boots. Diluted EPS came in at $3.33, well above the $2.76 consensus, according to LSEG data. The company raised its full-year sales and profit outlook, sending shares up about 15% in after-hours trading Thursday. Reuters highlighted Deckers’ focus on new launches and promotions, including tweaks to Hoka’s Bondi model, as it aims to grab market share from bigger competitors like Nike. 2
Deckers raised its full-year net sales forecast to a range of $5.400 billion to $5.425 billion, while boosting its diluted EPS guidance to $6.80 to $6.85. CEO Stefano Caroti attributed the strong performance to “significant global demand for UGG and HOKA,” highlighting that both brands achieved “high levels of full-price selling.” 3
Deckers announced it expects fiscal-year share buybacks to top $1.0 billion and outlined new repurchases during the quarter. The signal was unmistakable: management believes demand is strong enough to continue ramping up capital returns.
Yet certain figures leave room for skeptics. Gross margin—the portion of revenue remaining after product costs—dipped to 59.8% from 60.3% a year ago. Inventories climbed to $633.5 million, posing a risk if demand falters and markdowns increase.
The larger uncertainty lies beyond the company’s control. Deckers highlighted risks linked to consumer confidence, discretionary spending, inflation, currency fluctuations, and tariffs — the usual pressure points rattling retail and apparel sectors.
For now, the key is follow-through. Investors will watch if the rally sticks once regular New York trading kicks off at 9:30 a.m. ET on Friday and whether new analyst notes push the stock up further or let the momentum slip away.
