NEW YORK, Feb 6, 2026, 14:13 EST — Regular session trading underway.
- Shopify dropped about 1% around midday.
- A director has filed a Rule 144 notice for the planned sale of 1,200 shares.
- Investors are positioning themselves before Shopify reports earnings and updates its outlook on Feb. 11.
Shopify Inc shares slipped Friday, bucking the upward move in U.S. equities. Investors eyed news of an insider planning to sell shares and continued to show caution toward high-growth software names. The stock lost 0.9% to $110.19 by 2:13 p.m. EST, after touching $114.98 earlier.
Shopify’s slide comes only days before the company is due to report both fourth-quarter and full-year results. The numbers are scheduled to hit before the U.S. market opens on Feb. 11. Management will follow up with an earnings call at 8:30 a.m. ET. 1
Investors watched tech shares slide, unnerved just before a packed stretch of economic releases. Wednesday brings the U.S. jobs report; consumer inflation data lands Friday. Both were pushed back due to the government shutdown. “Rotation is the dominant theme this year,” said Angelo Kourkafas, senior global investment strategist at Edward Jones, pointing to the exit from tech-heavy trades. 2
Director Gail Goodman is looking to unload 1,200 Class A shares, according to a Form 144, with Morgan Stanley Smith Barney handling the sale. The batch is worth $136,824. Goodman picked up the shares back on Feb. 5 by exercising stock options, the filing says. It also mentions earlier 10b5-1 sales over the past three months. 3
Rule 144 gives insiders a way to signal to the SEC their intent to unload restricted or control shares—as long as they stick to the required conditions. By contrast, a 10b5-1 plan lays out a pre-arranged trading system aimed at protecting against trades made while holding material non-public information.
Shopify’s gross merchandise volume (GMV)—the sum of goods sold through its platform—is going to draw plenty of scrutiny, along with its cut from payments, shipping, and merchant services. Investors are watching operating expenses and how aggressively Shopify is funding new products, particularly with attitudes souring on high-multiple software names.
Shopify carries a “Buy” consensus from analysts tracked by StockAnalysis, with a $167.48 average target for the next year. Price estimates, however, are all over the map—anywhere between $104 and $200. 4
Shopify is getting caught up in what some are calling a “software-mageddon,” with shares under pressure as the market reacts to fears that fast-advancing AI could shake up the industry and compress multiples. “We’re seeing people de-risk from technology in a general way,” said Andrew Wells, chief investment officer at SanJac Alpha. 5
Stocks bounced back a bit Friday, clawing back ground after a rough stretch for tech. All three majors—the Dow, S&P 500, and Nasdaq—were up by late morning, even as Amazon slid on plans for sharply higher AI-related capital spending in 2026. The looming question: Will these AI bets deliver, or just squeeze software demand further? Jitters lingered. 6
Insider sales keep popping up, but the amounts are minor relative to Shopify’s massive float and rarely spark instant waves of selling. The real test lands next week: if Shopify’s guidance misses the high bar or management signals bigger spending in 2026, shares could drop fast.
Shopify is up next on Feb. 11, dropping earnings ahead of the open, with a Q&A slated for 8:30 a.m. ET. Next week’s U.S. jobs and inflation data also loom, numbers that can shake up growth stocks if they change the rate narrative.
