NEW YORK, Feb 7, 2026, 10:06 ET — The market has closed.
- Strive (ASST) finished Friday up 20.82%, ending the session at $11.915 on a split-adjusted basis.
- Nasdaq reported a new CUSIP is now active, with options adjusted after the split kicked in.
- Strive’s SATA preferred shares picked up as traders eyed post-split liquidity heading into Monday.
Strive, Inc. (ASST) surged 20.8% Friday, ending the day at $11.915. That move came as the company’s 1-for-20 reverse stock split kicked in before the open. Shares swung between $9.35 and $12.25 on the session, with volume clocking in at 9.36 million, based on market data. 1
U.S. markets are closed for the weekend, so attention turns to Monday’s open. Will the pricier shares attract more stable buyers, or is this just a setup for more wild moves? Reverse splits combine shares — 20 rolled into one — bumping up the price tag, but leaving the company’s total value untouched.
The reverse split kicked in on Feb. 6, Nasdaq said, adding that the Class A common stock now trades under a new CUSIP. That detail has implications for settlement and back-end systems, as brokers and custodians adjust their records. It’s part of why Mondays after a split sometimes turn chaotic. 2
Options traders were forced to pivot. MIAX announced it will rename the current ASST option class to ASST2 following the reverse split. 3
Strive disclosed in a filing this week that the reverse split will hit both its Class A and Class B common shares, with fractional amounts bumped up to whole shares. The company’s filing also notes that authorized share totals will shrink because of the move, but preferred stock isn’t affected. 4
Shares of Strive’s Series A perpetual preferred stock, trading under the ticker SATA on Nasdaq, finished Friday with a 7.5% jump, settling at $88.71. 5
Strive is pushing an unconventional angle: asset management built around a bitcoin-treasury approach. Strive Asset Management, LLC—a fully owned subsidiary and SEC-registered investment adviser—handles over $2 billion in assets, according to a Jan. 13 company statement. CIO Ben Werkman described the recent reverse split as a move to bring the share price in line with “institutional participation standards.” 6
On Thursday, a separate filing revealed Strive’s 2026 Omnibus Equity Incentive Plan registration, paving the way for the company to boost its stock pool for employee awards down the line. 7
Crypto’s still in the mix. Bitcoin hovered near $68,943 on Saturday, posting a 1.3% gain for the day. Weekend action sometimes bleeds into Monday’s open for smaller stocks tied to bitcoin.
Still, reverse splits usually don’t fix what dragged a stock down to this level. Liquidity tends to dry up after a split, which can amplify moves in either direction. If selling picks up again—or if bitcoin stumbles—those post-split gains can vanish fast.
First up for traders: that opening hour Monday, with a close eye on liquidity and spreads, plus any hiccups in post-split routing at brokers and in the options market. After that, attention shifts to Feb. 15—investors watching for the company’s slated SATA preferred stock dividend. 8
