New York, February 10, 2026, 11:08 (EST) — Regular session
- Flutter picked up roughly 0.6% during morning trading.
- UBS lowered its price target, sticking with a buy rating.
- Prediction-market rivals are drawing investor attention as earnings approach on Feb. 26.
Flutter Entertainment plc picked up 0.6% to $155.48 early Tuesday, trimming some of its recent losses while U.S.-traded online betting peers found firmer ground. Shares of DraftKings moved up as well.
That slight rise carries weight for Flutter, especially with a packed period ahead: post–Super Bowl trades, intensifying talk around new “event contract” platforms, plus an earnings report just around the corner.
Traders keep circling back to one question: is the sports-betting surge losing steam, or are bets just shifting elsewhere? Prediction markets, those platforms where users trade contracts tied to sports outcomes, are now the wild card in the mix.
UBS lowered its price target on Flutter to $300 from $320 but kept its buy call, according to MT Newswires. The price target reflects where analysts see the stock moving in the next year. 1
Flutter’s stock has tumbled for eight straight weeks—the worst run it’s had in 23 years—Bloomberg said this week, as investors worry that platforms like Kalshi are luring bettors away from the usual sportsbooks. “A big piece of why we think Super Bowl handle will be down is that prediction markets are taking a bite out of that,” Citizens analyst Jordan Bender noted. (“Handle” refers to the total amount wagered.) 2
Flutter isn’t just watching a single game right now; the bigger issue is what shifting customer habits might signal. If bettors start chasing newer formats, sportsbooks could feel pressure to ramp up promos or brace for thinner margins.
Regulation may ultimately dictate the pace of change here. In Massachusetts, the standoff over prediction markets just escalated: Polymarket has filed a lawsuit against the state attorney general, Axios reported, as the legal battle over jurisdiction grows. 3
The headlines slice both directions. If states get tougher, prediction markets might lose steam—taking some heat off rivals. Looser regulation, though, could crank up competition, and that’s happening as sportsbooks scramble for growth.
Flutter’s set to deliver its fourth-quarter numbers on Thursday, Feb. 26, per the company’s financial calendar. Market watchers are zeroed in on guidance, plus any signals from U.S. customer behavior after the Super Bowl, and what the management says about the emerging challenge from prediction markets. 4
From here until then, the stock will probably move on analyst upgrades or downgrades, news out of the courts or regulators, and any new details that turn up on user growth or betting volumes in the sector.
