New York, February 10, 2026, 14:52 EST — Regular session
- Aon bounced roughly 3% in afternoon trading, recouping some ground lost during Monday’s AI-driven selloff that hit insurance brokers.
- Traders kept an eye on the potential for ChatGPT-driven comparison tools to squeeze brokerage fees and disrupt distribution.
- Aon rolled out a fresh Ukraine war-risk reinsurance facility, this one supported by the U.S. DFC.
Aon plc (NYSE:AON) bounced 3.1% to $319.86 on Tuesday, recouping some ground after Monday’s AI-fueled selloff rattled insurance broker stocks. Shares traded in a range from $310.02 to $322.09.
Why it matters now: Investors are weighing a new risk—chatbots and automated comparison engines might push customers to select coverage with less reliance on intermediaries, putting pressure on fee income down the line.
For decades, insurance brokers have made their living advising clients and matching them with carriers. That steady role is facing new questions from investors: could AI start to chip away at broker revenues, starting with basic retail policies, and maybe moving up to more complex commercial lines?
On Monday, Insurify rolled out what it’s calling the first insurance comparison app available in ChatGPT’s new app library, pitching the tool as a chat-based way for users to access personalized auto quotes and reviews. “We’re redefining the insurance shopping experience by making it feel as simple as having a conversation,” said Insurify founder and CEO Snejina Zacharia. 1
The launch triggered a sharp drop on Monday, with shares of Aon, Willis Towers Watson and Arthur J. Gallagher tumbling between 9% and 12% after Insurify unveiled an AI-driven comparison tool powered by ChatGPT. Some of those losses were clawed back the following day. Dan Coatsworth, head of markets at AJ Bell, called the slide “knee-jerk reactions,” saying investors tend to panic before having “all the facts.” 2
WTW gained 0.7% during Tuesday afternoon trading, while Gallagher slipped 1.7%. The S&P 500 ETF barely budged. That divergence hints at ongoing uncertainty among traders over which brokers stand to lose most from a swifter, lower-cost online shopping approach.
Aon on Monday unveiled a $25 million war-risk reinsurance deal, teaming up with Ukraine’s KNIAZHA Vienna Insurance Group and the U.S. International Development Finance Corporation. “We are proud to collaborate with KNIAZHA VIG to build on work with the U.S. International Development Finance Corporation,” Aon CEO Greg Case said in a statement. 3
Reinsurers step in to shield insurance companies from heavy hits, especially on portfolios loaded with risk. According to Aon, the setup offers DFC-backed coverage for a war-risk policy portfolio, with limits reaching $100 million.
Still, Tuesday’s action seemed driven less by headlines out of Ukraine and more by questions over how much AI could disrupt a business that thrives on advice, relationships, and those all-important renewals. Auto insurance, sure, is the easy entry. But investors are uneasy—AI probably won’t just stop there.
Here’s the risk: if carriers and regulators decide they trust automated quoting and buying, brokers might see margins squeezed, growth stall, and customers leave more readily. A fresh round of risk-off selling could easily drag the group right back to Monday’s lows.
Investors now want to see more than just moves on the charts—they’re zeroing in on what comes out of Aon’s Florida (Re)Insurance Conference, ongoing through Feb. 11. The focus: distribution tech, and whether brokers are ready for customers navigating the market in a ChatGPT world. 4
