Walmart stock price: WMT in focus after a $100 million FTC Spark Driver settlement
28 February 2026
2 mins read

Walmart stock price: WMT in focus after a $100 million FTC Spark Driver settlement

New York, Feb 28, 2026, 12:05 EST — Market closed

  • Walmart shares finished Friday in positive territory, outperforming a softer U.S. market.
  • U.S. regulators have unveiled a $100 million settlement involving Walmart’s Spark Driver delivery program.
  • Focus shifts to the U.S. jobs report coming next week, with retail earnings also on deck as investors look for signals on consumer demand.

Walmart Inc. finished Friday up 2.84% at $127.95, sidestepping the broader market’s drop. Investors sifted through new regulatory headlines around the company’s delivery business. MarketWatch

U.S. markets are closed for the weekend, but the rotation away from high-growth tech stocks continues to shape the landscape. Cash is moving toward more defensive areas like consumer staples—think large retailers known for steady cash flow. MarketWatch

Macro uncertainty clouds next week, with the February U.S. jobs report arriving March 6. “The concern is that January is a one-off,” said Paul Nolte, senior wealth adviser and market strategist at Murphy & Sylvest Wealth Management. Investors will also get retail numbers from Target and Best Buy. Reuters

Walmart will shell out $100 million to resolve allegations it misrepresented earnings to delivery drivers, the Federal Trade Commission announced Thursday. Eleven states also signed onto the case. According to a Walmart spokesperson, the company has already paid affected drivers and plans to keep issuing further payments “as appropriate.” Reuters

The FTC says Walmart overstated or misstated what drivers could actually make—covering not just base pay, but also incentives and customer tips. Regulators also took issue with some claims about tips. Under the proposed order, Walmart now has to set up an earnings verification program and can’t change delivery offer terms after the fact. The agency’s order spells out several more requirements. Federal Trade Commission

Shares rebounded Friday, erasing losses from the previous session, historical pricing data show. Volume reached roughly 29 million shares—about average for recent days. Investing.com

For investors, the real question is whether this ends up as a single legal hit or morphs into an ongoing compliance headache. Spark Driver relies on gig workers—independent contractors picking up delivery “offers” on the app—and Walmart has depended on that model to ramp up store-based fulfillment speeds.

Still, the risk scenario isn’t hard to imagine. Should regulators decide to push on these points in other regions, or if Walmart moves to sharpen its delivery math and pull back on risk, that might mean higher costs—or maybe delivery service takes a minor hit. In a market this competitive, even small tweaks on the operations side can ripple fast through customer visits and basket size.

The bigger picture looms too: softening in jobs and wage numbers can shake faith in consumer spending, even for retailers that usually prove resilient when shoppers opt for less expensive options.

March 6 marks the next key event: the U.S. Labor Department drops its February jobs numbers at 8:30 a.m. ET. That release stands to sway rate bets and, as a knock-on, could jolt positioning in defensive stocks such as Walmart as the next week approaches. Bureau of Labor Statistics

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