PHILADELPHIA, April 23, 2026, 08:15 EDT
Comcast launched a pair of new Xfinity Mobile plans Wednesday, swapping out multiline discounts for straightforward, per-line rates and bundling device protection into its most premium tier. Starting April 22, both new and longtime subscribers can opt for Mobile Plus at $45 per line monthly, or Mobile Select at $30. “Greater simplicity and flexibility”—that’s what these plans are all about, according to Kohposh Kuda, senior vice president of consumer product marketing at Comcast. Business Wire
Wireless has picked up the slack in Comcast’s consumer lineup. On Thursday, the company posted record U.S. wireless net adds—435,000 new lines in the first quarter—bringing the total up to 9.7 million. Broadband, meanwhile, kept shedding subscribers at home, with losses narrowing but still totaling 65,000.
This is what makes the pricing reset a key issue right now. Comcast topped Wall Street’s earnings forecasts, Reuters said, sending its shares up almost 8% before the bell. Even so, the broadband segment—still the company’s foundation—is feeling pressure as fixed wireless rivals keep chipping away.
Comcast’s streamlined lineup aims for clarity on the bill. Mobile Plus brings lifetime device protection—covering phones, tablets, and smartwatches—plus anytime upgrades, 4K video streaming, and 50GB of hotspot allowance. Mobile Select, by contrast, offers high-def streaming, 50GB of premium data that’s prioritized during network congestion, and 15GB for hotspots. Both plans feature Global Travel Pass and WiFi PowerBoost. According to Light Reading, about 90% of Xfinity Mobile usage already relies on WiFi offload.
Comcast tweaked its pricing model, now charging a flat rate per line no matter how many lines a customer has, according to Fierce. The mobile service keeps running on Verizon’s network for coverage, with Comcast’s hotspots still in play. Customers who qualify can pick up a free Mobile Select line for a year, or go with Mobile Plus at $15 a month for that first year. Wave7 Research’s Jeff Moore called the promotion a shot at the major carriers, saying it frames them as “self-satisfied.” Fierce Wireless
The landscape is moving fast. According to MoffettNathanson figures reported by Light Reading, cable players—Comcast, Charter, and Optimum out front—snagged roughly 33% of all mobile net adds across the industry for the fourth quarter of 2025. Their share of postpaid phone gross adds came in at 14.5%. That’s a clear marker of just how much ground cable has gained in U.S. mobile.
Telecom giants aren’t letting up on bundling. AT&T, for instance, tacked on 294,000 new monthly wireless subscribers in the first quarter—Reuters attributes much of that to fiber bundles, a clear sign the fixed-mobile contest is turning aggressive.
Comcast began tidying up its mobile offerings even before this week’s launch. Earlier this month, it scrapped data caps from older unlimited plans and stopped offering by-the-gig plans to new signups. Roger Entner, founder of Recon Analytics, called the moves “make everything a lot cleaner,” while Light Reading noted they could boost average revenue per user—revenue per subscriber—over time. Charter, for now, is still pushing a by-the-gig plan at Spectrum Mobile. Light Reading
This cleaner pitch isn’t risk-free. Comcast’s own pricing page spells out that Xfinity Internet is a must-have for anyone signing up for Xfinity Mobile—still tying potential switchers to the broadband map. And it’s not clear yet if the flat per-line pricing stacks up for bigger families the way it does for single or two-line plans.
