New York, June 28, 2026, 10:01 EDT
- U.S. stock trading is closed Sunday. Nasdaq will open again Monday and then shut Friday, July 3, for observed Independence Day.
- SoFi ended Friday at $17.88, gaining 3.35%. Volume ran about 30% higher than its 65-day average.
- At Friday’s close, shares were trading around 1% under the price CEO Anthony Noto paid on June 16.
- Russell index changes are due this week, along with quarter-end trading and the U.S. payrolls report.
SoFi Technologies, Inc. NASDAQ:SOFI heads into the final two trading days of June after posting its best session of the week Friday. Still, shares didn’t get back to the price where CEO Anthony Noto picked up stock less than two weeks back.
Shares finished Friday at $17.88, gaining 58 cents, or 3.35%. Roughly 90.6 million shares traded, about 30% higher than the 65-day average of 69.9 million. The stock moved between $16.99 and $17.97 during the day. In after-hours, it slipped to $17.77, down 0.64%, MarketWatch data showed.
Don’t call it a breakout. SoFi’s own stock table shows shares finished 4.6% up from Monday’s $17.10 finish but still 0.2% under the June 18 close of $17.91, which was the last close before the Juneteenth market holiday.
Nasdaq was down 4.6% for the week and the S&P 500 slipped 2%, so high-growth stocks didn’t get much help from the overall market. The Russell 2000 added 1% and gave smaller, speculative stocks some cover while tech giants lagged. Still, SoFi’s Friday volume looked like a stock story, not a sector move.
Insider buying is back in focus. Noto picked up 13,888 shares on June 16 at an average of $18.0578, according to a Form 4 filing. The stock finished Friday about 1% under that level. After the move, Noto had 11,960,507 shares in his direct ownership.
SoFi’s latest trading product is its second anchor. Reuters said Tuesday that SoFi picked up Composer, an AI firm that lets retail traders make and run trading strategies. “If you can explain an investment idea in plain English, you can now build, test, and automate it,” CEO Noto told Reuters. He said members wanted to find opportunities in the market, not just exit when things get shaky. Reuters
SoFi is pitching Composer by SoFi as a product that helps users build, test, and automate strategies using natural-language prompts. CEO Noto said Composer gives SoFi “powerful investing tools” with an experience he called “simple, intuitive, and accessible.” SoFi
Investors want to know if that adds real fee growth or just an AI tag. SoFi reported adjusted net revenue up 41% to $1.1 billion in the first quarter. Adjusted EBITDA climbed 62% to $340 million. Total members up 35% to 14.7 million. Financial Services products hit 19.3 million, up 40%, and Invest products reached 3.7 million. Technology Platform dragged, with net revenue down 27% and enabled accounts down 16%.
The lending business continues to lead the way for SoFi. Loan originations reached $12.2 billion in the first quarter, with personal loans making up $8.3 billion. Deposits climbed by $2.7 billion, landing at $40.2 billion. The company told investors to expect second-quarter adjusted net revenue growth of around 30% and an adjusted EBITDA margin near 30%.
U.S. markets won’t open Sunday. Nasdaq’s regular stock trading is scheduled Monday through Friday from 9:30 a.m. to 4 p.m. ET. The exchange also won’t open Friday, July 3, for Independence Day. The trading week ahead is shortened.
Russell indexes are set to update on Monday, the NYSE said. Quarter-end and first-half flows are showing up as trading prints, and payrolls are the main economic item this month. For SoFi, the $18 level is back on the table before volume drops off for the holiday.
