NEW YORK, July 9, 2026, 17:02 (EDT)
- Fubo has appointed former Disney+ president Alisa Bowen as CEO, with the change effective July 10. She succeeds co-founder David Gandler.
- The filing lists $12.6 million in equity and inducement awards for Bowen at the start, not counting the pro-rated annual bonus.
- The CEO change moves Fubo from a founder-led turnaround to an integration play connected to Disney.
FuboTV Inc. NYSE:FUBO appointed Alisa Bowen, Disney+’s former president, as CEO, effective Friday. She takes over from co-founder David Gandler as the company narrows its focus after the merger, looking to boost streaming, strengthen pay-TV bundles and manage costs. Bowen, 53, most recently led Disney+ since September 2022, according to a regulatory filing from Walt Disney Co. NYSE:DIS.
This appointment matters now because Fubo isn’t just the sports-first upstart anymore. Since merging with Hulu + Live TV last year, Fubo owns Hulu + Live TV, Fubo, and Molotov. The company now calls itself a Disney affiliate and, by UBS estimates, ranks as the sixth-biggest U.S. pay-TV operator.
The pay side hasn’t gotten as much attention. Bowen’s deal gives her a $1.575 million salary and a target bonus worth 120% of that number. She also gets a $3.5 million restricted-stock-unit grant as a swap for Disney equity she lost, plus an $8 million equity award for 2026. There’s a $1.1 million inducement bonus too, but only if she stays through the end of 2026 or leaves with qualifying severance. Restricted stock units are shares granted over time, not immediate cash.
| 8-K item | Disclosed term | Investor read-through |
|---|---|---|
| Annual salary | $1.575 million | Sets new CEO’s fixed cash comp |
| Target annual bonus | 120% of salary, or $1.89 million before proration | Bonus depends on hitting targets |
| Make-whole RSUs | $3.5 million, vesting over three years | Covers equity left behind at Disney |
| 2026 equity award | $8.0 million | Biggest immediate-equity incentive |
| Inducement bonus | $1.1 million | Retention until Dec. 31 |
| Standard severance | 2x salary, plus pro-rated target bonus | $3.15 million base payout, plus bonus/benefits |
| Change-in-control severance | 2x salary plus target bonus | Roughly $6.93 million pre-benefits |
Bowen will get $12.6 million in equity and inducement awards, about eight times her base pay. Most of the new CEO’s compensation is tied up in stock or retention deals. That set-up can link managers with shareholders, but it also means the Hulu integration needs to deliver cash flow.
Fubo’s latest results point to why the board wants a larger streaming partner. For the March quarter, Fubo posted $1.574 billion in revenue and North America paid subscribers at 5.7 million, down from 5.9 million last year. Net loss was $6.2 million and adjusted EBITDA came in at $37.7 million. Fubo kept its 2026 adjusted EBITDA outlook at $80 million to $100 million, and sees 2028 adjusted EBITDA at $300 million or more.
Andy Bird, chairman at Fubo, called the company’s spot after the Hulu + Live TV deal a “pivotal moment.” He described Bowen as a “proven operator.” Bowen said she wants to “sharpen its strategy” in sports, news and entertainment. Gandler said Fubo has built a “dynamic streaming platform” over the last 11 years. Fubo Investor Relations
| Company | Market role tied to Fubo story | Recent quoted move |
|---|---|---|
| FuboTV Inc. NYSE:FUBO | Runs live-TV bundles, listed as a Disney affiliate | $9.52, off about 0.5% |
| Walt Disney Co. NYSE:DIS | Main partner in the ecosystem through Hulu, ESPN, Disney+ | $96.17, slipped about 0.6% |
| Alphabet Inc. NASDAQ:GOOGL | Owns YouTube TV, a direct rival to live-TV bundles | $358.89, fell about 0.9% |
| Fox Corporation NASDAQ:FOX | Owns FOX One, bundled with most Fubo plans and supplies sports, news | $48.44, up around 1.0% |
Fubo shares barely moved late Thursday. But Investing.com noted the stock is down 77% in the past year, with investors watching less for the CEO change and more for progress on margins and scale. Citizens stuck with its Market Outperform rating and $15 price target, pointing to possible Disney deal synergies, Investing.com said.
Gandler’s out at Fubo, effective July 9 as CEO. He’s also left the board, and his name’s off the ballot for the July 28 annual meeting. He’ll get severance under his May 2023 deal—Fubo calls it a termination without cause inside two years after a change in control. The payout includes a pro-rated target bonus, but only if he signs a release and upholds certain conditions. Bowen is set to join the board after the annual meeting if he gets approval.
But Fubo still faces tough risks: it needs to keep subscribers even as content costs move up, pull off the Hulu + Live TV integration without muddying its sports focus, get programming deal renewals at reasonable terms and show that the Disney tie-up adds—rather than limits—choices for minority shareholders. Fubo itself points to profitability, Hulu + Live TV integration, content commitments, subscriber retention and its controlled-company status as risks.
