NEW YORK, July 21, 2026, 13:05 EDT — U.S. markets open
Trump Media & Technology Group NASDAQ:DJT would surpass its total projected 2025 revenue if it secures just four customers paying the full rate for its Truth API service—a modest threshold. However, momentum behind the service’s trading signal seems to be waning.
With a monthly fee of $100,000, a single customer generates $1.2 million in sales on an annual basis, accounting for 32% of Trump Media’s $3.7 million in revenue over the past year.
Still, the stock trades at a $2.68 billion market capitalization, representing about 723 times its projected 2025 revenue.
Truth API is set for rollout on August 1. It will feature content from 10 leading accounts with post delivery in milliseconds. The service also provides access to archives reaching back to 2022. Trump Media reports customer sign-ups but has not disclosed any names.
Interim CEO Kevin McGurn said that “Markets already move on Truth Social posts.” He anticipates the platform will be “a meaningful, ongoing source of revenue.” Securities and Exchange Commission
Reuters has reported Trump Media proposed a $100,000 monthly rate, and also offered a $60,000 per month option for clients willing to sign a three-year deal. The initial launch statement from the firm did not reveal pricing details.
Initial projections demonstrate how rapidly the feed might impact Trump Media’s overall revenue:
| Full-price customers | Annual API sales | Total annual sales | Market value/sales |
|---|---|---|---|
| 0 | — | $3.7 million | 723 times |
| 1 | $1.2 million | $4.9 million | 546 times |
| 4 | $4.8 million | $8.5 million | 315 times |
| 10 | $12.0 million | $15.7 million | 171 times |
| 100 | $120.0 million | $123.7 million | 22 times |
Early projections, not intended as guidance. Overall sales figures are based on legacy 2025 revenue remaining the same. The estimate reflects Tuesday’s $2.68 billion market capitalisation. Costs, customer attrition, discounts, dilution and changes in share price are not included.
If there were four clients paying full price, annual sales would more than double based on that scenario. Securing six clients at discounted rates would also exceed last year’s revenue. With 10 full-price clients, the stock would still trade at nearly 171 times sales.
The calculation omits key elements. As of March 31, Trump Media listed $1.25 billion in book equity. Digital assets and securities accounted for 62% of overall assets, meaning their valuations have a significant impact on the firm’s reported worth.
The near-term impact on revenue could be significant. Sales in the first quarter amounted to just $871,200. Securing one customer at full price would boost quarterly revenue by $300,000, representing 34% of the current base.
Speed is not the only factor influencing demand. Analysts at JPMorgan Chase & Co. NYSE:JPM reported that most Middle East-related posts resulted in minimal changes to 30-minute Treasury volatility. According to their findings, the market response became less pronounced as the Iran conflict persisted.
Certain posts remain significant, with a few aligning with notable rate swings. U.S. stock indexes also surged after Trump announced a tariff pause in April 2025 on social media.
Being fast doesn’t always ensure landing the first trade. Early, unreviewed research reviewed 1,341 posts across a 73-day period and identified 15 atypical trading incidents, some involving price changes before the posts went public. Researchers stated the information does not confirm insider trading.
At 12:49 p.m. EDT, Trump Media shares were priced at $9.67, showing a decline of seven cents, or roughly 0.7%, in the open session.
The launch has the potential to alter revenue perceptions even with a limited number of purchasers. However, it alone will not resolve the issue of valuation. Investors are seeking data on customer numbers, actual prices achieved, and renewal rates following August 1.
Risks: Pricing details are still unknown. Interest may decline if posts have a smaller market impact or if traders access information sooner from other sources. Ethical concerns could bring higher reputational risks; Reuters noted that experts could not confirm any illegality based on publicly available information.
