NEW YORK, August 14, 2026, 16:00 EDT
- Fubo ended Friday’s session at $10.15, gaining 3.57%.
- The company trades at approximately 0.20 times its trailing revenue.
- Key challenges remain subscriber retention and Disney’s advertising yields.
Shares of FuboTV Inc. NYSE:FUBO gained 3.57% to $10.15 on Friday, with renewed attention focusing on its subscriber growth and Disney ad partnerships. U.S. markets have finished trading.
Valuation provides a stronger indicator for investors. Fubo’s market capitalisation stands at $1.11 billion, roughly 0.20 times its revenue over the last four reported quarters. That is a relatively low multiple for a streaming service and suggests skepticism about whether growth will translate into sustained cash flow.
The most recent quarter did not settle the debate. Revenue reached $1.48 billion, falling short of the $1.50 billion expected by roughly 1.1%. The loss per share stood at $0.25, exceeding the projected $0.15 loss. Net loss came to $8.22 million, which amounts to 0.56% of revenue.
| Latest-quarter measure | Reported | Reference | Investor read-through |
|---|---|---|---|
| Revenue | $1.48 billion | $1.50 billion estimate | Short by 1.1% |
| EPS | -$0.25 | -$0.15 estimate | Loss exceeded estimate |
| Net loss | $8.22 million | $2.10 million prior quarter | Sequentially higher loss |
| Net margin | -0.56% | -0.13% prior quarter | Remains close to break-even |
Subscriber figures help clarify the discount. North American subscribers dropped to 5.7 million from 5.9 million during the previous quarter. Pro forma revenue increased by just 1% to $1.574 billion. Adjusted EBITDA stood at $37.7 million, representing a 2.4% margin.
| Operating measure | Q2 fiscal 2026 | Prior-year pro forma | Change |
|---|---|---|---|
| Global revenue | $1.574 billion | $1.564 billion | +0.6% |
| North America subscribers | 5.7 million | 5.9 million | -3.4% |
| Adjusted EBITDA | $37.7 million | $1.4 million | +$36.3 million |
| Cash | $244 million | Not stated | 15.5% of quarterly revenue |
The Disney deal may enhance the revenue breakdown. Fubo announced its ad inventory is shifting to Disney’s ad server, where it will be sold in combination with Disney+, Hulu and ESPN ads. Management anticipated increased CPMs and better fill rates.
The Walt Disney Company NYSE:DIS holds a 70% stake in the merged entity. Hulu + Live TV was added by Disney in October 2025. Both live-TV brands are owned by Fubo, which continues to be publicly traded on its own. This arrangement provides Fubo with greater distribution scale, while public investors remain in the minority.
At the time, Fubo’s CEO David Gandler stated the second-quarter performance highlighted the company’s “growing strength and scale.” The data backs up the claim of scale, but questions remain about retention. Business Wire
| Valuation snapshot | Value | Derived implication |
|---|---|---|
| Friday’s closing price | $10.15 | Gained 3.57% over the session |
| Market capitalization | $1.11 billion | Exhibits small-cap stock risk |
| Trailing revenue | About $5.67 billion | Total from four latest quarters |
| Market cap / trailing revenue | About 0.20x | Profit outlook faces deep discounting |
| 52-week range | $7.95-$56.64 | Marked price swings |
Wall Street sentiment stays upbeat in the face of volatility. Out of five analysts covering the stock, four rate it a buy and one a hold. The mean price target stands at $17, representing a 67.5% increase over Friday’s close. Price targets are not assured.
| Firm | Analyst | Recommendation | Target | Date |
|---|---|---|---|---|
| BTIG | Tyler DiMatteo | Hold | Not disclosed | Aug. 6 |
| Barrington | Patrick Sholl | Buy | $16 | Aug. 6 |
| Needham | Laura Martin | Buy | $15 | Aug. 5 |
| Wedbush | Michael Pachter | Buy | $19 | Aug. 3 |
| B. Riley Securities | Drew Crum | Buy | $18 | July 30 |
Over the last week, investors weighed the recent earnings miss and updates to ratings. On Friday, shares rose to $10.15. The S&P 500 edged down 0.2% that day, though it advanced 0.4% over the course of the week. Small-cap stocks led gains.
Next week, monitor the same three metrics. First is any sign of improved ad pricing. Second is whether subscriptions stabilize as the sports schedule intensifies. Third, look for updates on the path toward positive free cash flow in fiscal 2027. Fubo continues to aim for adjusted EBITDA of at least $300 million in fiscal 2028.
Risks: Fubo is exposed to rising content costs, potential for customer turnover and uncertainties in execution. The reverse share split signals earlier listing concerns. Disney’s majority ownership reduces influence from minority shareholders, and non-GAAP goals could face timing challenges in becoming cash.
