NEW YORK, July 3, 2026, 17:05 EDT
- Nasdaq is closed July 3 for the observed Independence Day holiday. U.S. stocks will next trade in a regular session on Monday, July 6.
- Amazon.com Inc. NASDAQ:AMZN ended the last U.S. session up 0.4% at $242.67. The Nasdaq Composite lost 0.8%.
- Amazon rose 4.29% over five days, but shares stayed 12.9% under the 52-week high.
- The new stock issue is if investors will keep putting money behind two tricky data items: record Prime Day sales and the ongoing spend on the Leo satellite project.
Amazon.com Inc. NASDAQ:AMZN outperformed the Nasdaq before the long holiday weekend, but its story is still mixed. The stock gained in the final session before the July 3 market holiday, while chip stocks dragged on the Nasdaq and the wider market showed Dow strength but pressure on other big tech.
Nasdaq will close July 3, 2026 for the observed Independence Day holiday. Usual cash trading runs 9:30 a.m. to 4 p.m. Eastern, so the next full session is set for Monday, July 6.
| Last U.S. session | Price/level | Move |
|---|---|---|
| Amazon.com Inc. NASDAQ:AMZN | $242.67 | up 0.40% |
| Nasdaq Composite | 25,832.67 | down 0.80% |
| S&P 500 | 7,483.24 | flat |
| Dow Jones Industrial Average | 52,900.07 | rose 1.14% |
Amazon outperformed the Nasdaq Composite by roughly 1.2 points during that session. The stock’s move stands out since Amazon is still seen as a bet on execution in the back half of the year—not just a rush to recover. MarketWatch puts Amazon up 4.29% in the last five days and 5.13% for the year so far. The company has a $2.61 trillion market cap and trades at 29 times earnings.
| Amazon stock marker | Figure | Distance from $242.67 close |
|---|---|---|
| 52-week high | $278.56 | -12.9% |
| 52-week low | $196.00 | +23.8% |
| Average analyst target | $317.30 | +30.8% |
| Median analyst target | $320.00 | +31.9% |
| Low analyst target | $230.00 | -5.2% |
Analysts remain bullish on Amazon, according to MarketWatch, which shows 70 ratings: 57 Buy, 11 Overweight, and two Hold. There are no Underweight or Sell ratings in the mix. MarketWatch also has Amazon’s Q2 2026 earnings date set for July 30 and lists the Q2 EPS estimate at $1.81.
Amazon’s Leo broadband satellite project is picking up. Reuters said July 2 the number of Leo satellites in orbit hit 394 after another Atlas V launch, putting the company nearer to starting initial service this year. “We have completed enough launches for initial service this yr.,” Chris Weber, who runs the Leo unit at Amazon, told the wire. Reuters
This is about more than just Amazon’s space ambitions. Reuters said Amazon has around 100 rocket launches lined up, valued at least $82 billion, to build out a network of over 3,200 satellites. Some of those launches are delayed. Blue Origin’s New Glenn and ULA’s Vulcan rockets are still grounded. ULA spokeswoman Jessica Rye said Blue Origin engineers “are being transparent with us” as their investigation goes on. Reuters
Prime Day moved the stock differently. U.S. shoppers spent over $26.4 billion online from June 23 to June 26, Adobe Analytics said, up 9.3% on the year, Reuters reported. Still, Numerator found Amazon’s average Prime Day order dropped to $47.66 from $53.34. That points to bigger volume possibly driven by steeper discounts.
Arun Sundaram, an analyst at CFRA Research, told Reuters that tax refunds “could have provided a sizable tailwind” for certain discretionary groups. Sonia Lapinsky, managing director of retail at Alix Partners, put it plainly: Prime Day shoppers “are not necessarily spending more,” she said. Reuters
William Stern, CEO of small business lender Cardiff, told Reuters before the event, “People just don’t have the cash right now.” Bank of America had projected sales for the 96-hour event to hit $21.6 billion, a 5% rise from 2025, and said Amazon’s Alexa shopping tool might help hold onto traffic and boost conversion rates. Reuters
| Week-ahead issue | Fresh data point | Stock read |
|---|---|---|
| Relative price action | AMZN up 0.4%; Nasdaq down 0.8% | Checks if the holiday-week pop sticks after U.S. markets open |
| Retail demand | Prime Day online sales up 9.3%; average basket drops | Discounts probably drive the sales story now |
| Leo | 394 birds launched; first service eyed for this year | Timing on start might change how the market looks at the spending |
| Earnings | Q2 lands July 30; Street at $1.81 EPS | Margins and cash flows still the pressure point |
