New York, Jan 18, 2026, 09:32 EST — Market closed.
- Apple shares slipped roughly 1% on Friday, capping a volatile week for U.S. stocks.
- With January options expiration behind them and a holiday-shortened week ahead, traders are bracing for bigger swings.
- Apple will report earnings on Jan. 29, providing a key near-term catalyst for its stock.
Apple Inc (AAPL) shares ended Friday at $255.53, slipping $2.68 or 1.04%. After-hours trading saw the stock dip slightly further, last quoted at $255.25. 1
The shift unfolded as U.S. stocks finished almost unchanged in a tense session ahead of the long weekend. Investors stayed cautious with Monday’s market holiday and quarterly earnings kickoff looming. “With the S&P 500 still within spitting distance of 7,000, most investors will take that as a win,” said Anthony Saglimbene, chief market strategist at Ameriprise Financial. 2
Traders are watching to see if Friday’s monthly options expiration might loosen the market’s hold and trigger bigger daily swings. Options, which let investors buy or sell a stock at a fixed price by a certain date, can reshape hedging flows when they expire. Brent Kochuba, founder of options analytics firm SpotGamma, said, “This options expiration will allow the S&P 500 to start moving around a bit more.” 3
Apple’s role as a heavyweight in major indexes makes it vulnerable in this environment, often mirroring shifts in broader risk appetite. When traders pull back quickly, the biggest names usually take the first hit.
The coming sessions promise a packed schedule. “It is literally an imperative that earnings actually carry the news cycle,” said Art Hogan, chief market strategist at B Riley Wealth, as investors weigh corporate earnings against policy moves and geopolitical developments. Markets reopen Tuesday after the holiday, with another round of earnings reports lined up. On Wednesday, the U.S. Supreme Court will hear a case challenging the removal of Federal Reserve Governor Lisa Cook—seen by investors as a critical test of the Fed’s independence. 4
Apple has marked Jan. 29 on its calendar to release fiscal first-quarter results, followed by a conference call at 2:00 p.m. PT / 5:00 p.m. ET. Investors will zero in on holiday-quarter sales data and management’s outlook for the upcoming months. 5
On Friday, Apple shared a retail update revealing that its revamped Apple Sainte‑Catherine store has launched in downtown Montreal, more than twice the size of its previous spot. “We’re incredibly excited to build on this long-standing relationship,” said Deirdre O’Brien, Apple’s senior vice president of Retail and People. 6
That said, the setup works both ways. Should volatility spike post-holiday and Apple’s outlook disappoint a market relying heavily on earnings for cues, the stock could swing dramatically—its massive size and role in hedging only amplifying the moves.
Investors are now focused on whether Tuesday’s reopening sparks new inflows into mega-cap tech or if the shift toward other sectors continues to weigh on Apple shares.
Apple’s next major event is set for Jan. 29, right after the market closes, when it releases earnings and fields questions on the call.
