New York, Feb 8, 2026, 09:32 EST — The market is shut.
- Apple closed out Friday in positive territory as investors assessed potential iPhone pricing pressure from a tightening memory-chip supply.
- Apple is reportedly getting ready to allow third-party voice AI apps to operate with CarPlay, according to a separate report.
- Up next: U.S. jobs figures, inflation numbers later this week, plus Apple’s annual shareholder meeting coming up in February.
Apple stock faces Monday with a pair of new issues on traders’ minds: Could the worldwide memory-chip crunch push iPhone prices higher, and is the company backing away from tight control over car voice functions?
On their own, neither headline typically stirs much movement in a stock. It’s when you put them side by side that investors start shifting positions—tracking AI spend, keeping a close eye on component expenses, and watching whether Apple can maintain its margin edge through pricing power.
Apple remains the heavyweight in U.S. tech. Whenever talk shifts to consumer demand, supply-chain costs, or interest rates, its share price is usually swept up too.
Timing’s a factor, too. Wall Street has just come off a rough patch of tech volatility. A sudden spike in component costs is one of those shocks that can quickly ripple through to earnings forecasts.
Apple finished Friday at $278.12, gaining 0.8%. Shares bounced from $276.92 to $280.90 during the session. Large-cap tech held its appeal with investors by week’s end, even after a sharp midweek stumble. 1
Apple is wrestling with whether to hike iPhone prices or absorb the blow from surging memory chip costs, Reuters reported Friday. CEO Tim Cook flagged that memory prices are set for a steep climb, adding the company has “different levers” it could pull and “a range of options” on the table. IDC’s Nabila Popal didn’t mince words, calling pricing “the biggest question for the industry now.” Apple’s heft means it has more bargaining power with suppliers like Samsung Electronics, SK Hynix, and Micron, the report noted. Qualcomm’s finance chief Akash Palkhiwala observed that some customers are cutting back on handset builds, while Melius Research’s Ben Reitzes said Apple might end up with a “disproportionate share” of the DRAM supply—the memory that keeps apps running smoothly. 2
Reuters, citing Bloomberg News, said Apple is getting ready to let third-party voice-controlled AI apps run in CarPlay. Apple wouldn’t comment. According to the report, users still won’t be able to swap out the Siri button or wake word. Support for outside developers could arrive as soon as next month, with OpenAI, Anthropic, and Google all floated as possible partners. 3
Markets are wrestling with the ongoing expense of the AI boom. On Friday, U.S. stocks surged, sending the Dow past 50,000 for the first time ever. Investors turned their attention back to AI infrastructure plays, pushing chipmakers higher. 4
Macro’s in focus. The U.S. January jobs numbers hit Wednesday, with January CPI inflation following Friday—both have the firepower to swing bond yields. That tends to ripple through to tech names that lean hard on valuations, Apple among them. 5
This risk story isn’t new, but it’s tangled. Apple’s gross margins get squeezed if iPhone prices stay flat and memory costs climb. Push prices higher, though, and demand might falter—price-sensitive markets don’t usually budge, and competitors could step in. Even minor supply hiccups have a way of reshuffling shipment schedules and product mix.
Apple has its own date circled: The company’s latest proxy filing confirms the 2026 annual shareholder meeting lands on Feb. 24, again online. 6
Monday’s open looms as the market’s immediate hurdle. Traders are keyed in—chip-cost moves, fresh hints on CarPlay’s AI, plus jobs and inflation figures all on the radar this week.
