CUPERTINO, California, August 26, 2026, 11:11 EDT – Apple (AAPL.O) stock rose 1.1% following the introduction of its Mac mini M6, priced at $899, marking a 12.5% price increase.
- Apple stock gained 1.1% to close at $313.37 during Wednesday’s session.
- The Mac mini featuring the M6 chip launches at $899, coming in $100 higher than the previous model.
- Mac revenue hit an all-time high of $10.4 billion in the previous quarter.
Apple’s Mac mini featuring the new M6 comes at a steeper price for its compact desktop line. Apple Inc. (NASDAQ:AAPL) stock gained 1.1% to $313.37 on Wednesday.
Apple has raised the starting price to $899, marking a $100 jump from the last model. The 12.5% hike challenges consumers’ willingness to pay more as memory prices rise Reuters.
The new Mac mini strengthens Apple’s local AI offering. According to Apple, its M6 chip achieves AI performance up to four times higher than the M4. The company also reports that graphics and storage speeds are doubled.
The device is available for preorder across 30 markets, with shipments commencing on September 22. Pricing for the premium M5 Pro model begins at $1,699 Apple announcement.
| Desktop | Starting price | Change | Positioning |
|---|---|---|---|
| Mac mini featuring M6 | $899 | Increase of $100, or 12.5% | General consumer and continuous AI |
| Mac mini with M5 Pro | $1,699 | Introduced configuration | For professional tasks |
| Mac Studio using M5 Max | $2,499 | Rises by $500, or 25% | Optimized for heavy local AI |
| Mac Studio sporting M5 Ultra | $5,499 | New flagship processor | Designed for large-scale on-device models |
Apple’s Mac division reported $10.4 billion in revenue for the June quarter, marking a 28.7% increase and representing roughly 9.5% of total company sales. The unit achieved its highest-ever June-quarter result.
The base figure renders the price hike significant in financial terms. Each one-point shift in Mac revenue amounts to about $104 million per quarter. The impact varies according to demand, product mix and component costs.
Apple posted total revenue of $109.4 billion for the quarter, a 16% increase. Net income stood at $29.8 billion. Gross margin came in at 50.1%, boosted by a tariff-refund benefit fiscal third-quarter results.
The product update comes as demand grows for local AI agents. Reuters noted that robust interest had reduced available supplies of some Mac models. The latest device features Wi-Fi 7 and 2.5-gigabit Ethernet.
Apple’s M6 is built with a 2-nanometer process, featuring a 12-core CPU. The chip includes a 12-core GPU and a dual 16-core Neural Engine. Unified memory is set at 16GB as standard.
By 11:11 a.m. EDT, the stock moved within a range of $308.80 to $313.45. The 1.1% rise increased its quoted market value by roughly $50.6 billion. Volume stood at 7.2 million shares five minutes prior.
Analysts maintain a positive outlook but expect only modest headline gains. S&P Global data indicate a Buy consensus with an average price target of $326.34. That is 4.1% higher than the morning’s share price analyst consensus.
Risks: Increased prices have potential to dampen unit demand. Memory supply constraints may impact shipments or profit margins. Apple does not offer a product-specific revenue or unit outlook for Mac mini.
September 22 deliveries will indicate the next demand trend. Apple’s projected October 29 results are expected to reveal if Mac sales and product margins have managed to offset increased prices.
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