NEW YORK, December 29, 2025, 11:10 ET — Regular session
- AppLovin shares were down 3.5% at $689.13 in morning trading, extending last week’s pullback.
- The decline comes as U.S. stocks eased in thin year-end trade, with big tech giving back some recent gains. 1
- Ad-tech peers Trade Desk, Unity and Magnite were down less than 1% each.
AppLovin Corp shares fell on Monday, slipping below $700 as investors pared exposure to high-growth technology names in the final week of the year. The stock was down 3.5% at $689.13.
The move matters because year-end trading can exaggerate price swings, and AppLovin has become a widely held momentum name tied to digital advertising and AI-driven ad targeting. With markets near record highs, small shifts in risk appetite can hit richly valued tech stocks hard. 1
Investors are also positioning ahead of Federal Reserve minutes due this week, a release that can reshape expectations for interest rates. Rate expectations matter for high-growth stocks because lower rates tend to support higher valuations for future earnings. 1
Wall Street’s main indexes opened the week lower as heavyweight tech retreated, Reuters reported. At 9:35 a.m. ET, the S&P 500 was down 0.32% and the Nasdaq Composite was down 0.61%, with Nvidia down 1.6%. 1
AppLovin’s slide outpaced several advertising-tech names. Trade Desk was down about 0.1%, Unity fell about 0.7%, and Magnite was off roughly 0.4%.
“With this week’s light economic calendar, internal momentum could be the main market storyline this week,” Chris Larkin, managing director of trading and investing at E*TRADE from Morgan Stanley, said in a Reuters market report. 1
AppLovin sells software that helps advertisers buy and optimize marketing across apps and other digital properties, pitching AI tools to improve ad targeting and performance. 2
The company’s last major update came with its third-quarter results in early November. AppLovin reported revenue of $1.405 billion and net income of $836 million for the quarter, and said free cash flow was $1.05 billion. 2
AppLovin also said it repurchased and withheld 1.3 million shares for $571 million in the third quarter. Its board increased share repurchase authorization by $3.2 billion, leaving $3.3 billion remaining as of the end of October, the company said. 2
For the fourth quarter, AppLovin projected revenue of $1.57 billion to $1.60 billion and adjusted EBITDA of $1.29 billion to $1.32 billion. Adjusted EBITDA is a profit measure that excludes interest, taxes, depreciation and amortization and strips out certain costs to show operating performance. 2
Traders are watching the Fed minutes and weekly jobless claims in an otherwise data-light week, Reuters reported, with holiday closures set to thin volumes further. 1
On the company calendar, the next major catalyst is the next earnings report; Nasdaq’s earnings page lists an estimated report date of Feb. 11, though the company has not confirmed timing. 3
AppLovin traded between $713.50 and $682.25 on Monday, after opening at $704.05. Investors were watching whether the stock can reclaim the $700 level as the session develops.
