New York, Jan 29, 2026, 18:45 EST — Post-market session.
- AppLovin shares climbed further in late trading, building on an earlier intraday surge.
- Sentiment on digital ads improved following Meta’s strong earnings and positive forecast.
- Attention shifts to AppLovin’s earnings and guidance due out Feb. 11.
AppLovin Corp (APP.O) shares climbed roughly 5% in after-hours trading Thursday, closing at $569.24. During the day, the stock fluctuated between $542.36 and $572. Roughly 5.3 million shares exchanged hands.
The move comes just before AppLovin’s upcoming quarterly report on Feb. 11, now shaping up as the key date for traders after a volatile start to the year.
Digital advertising sentiment got a boost following Meta Platforms’ announcement of a significantly bigger capital expenditure plan for 2026, alongside a robust ad business. The company reported a 24% rise in fourth-quarter revenue and projected first-quarter revenue to beat estimates.
“Earnings came in better than expected, and Q1 revenue guidance exceeded forecasts. Those are the key drivers lifting the stock,” Steve Sosnick, chief strategist at Interactive Brokers, told Investing.com, commenting on Meta’s results. Investing.com
AppLovin provides software enabling app developers to buy and sell ads, while ramping up its focus on performance advertising for online retailers. It competes in a crowded space alongside giants like Meta and Alphabet, as well as ad-tech players such as The Trade Desk.
AppLovin is forecast to report quarterly earnings per share of $2.89, marking a roughly 67% jump from last year. Revenue is expected to hit around $1.6 billion, up close to 17%, according to a report from Nasdaq.com.
Still, the stock is weighed down by earlier turmoil this month. AppLovin fired back at a short-seller report, dismissing claims that it aided money laundering or unauthorized downloads as “patently false,” Sherwood News reported. Sherwood News
Regulatory concerns have lingered. Back in October, Reuters reported Bloomberg News’s claim that the U.S. Securities and Exchange Commission was investigating AppLovin’s data-collection practices. At that point, the company declined to comment on any regulatory issues.
Investors currently face a lack of new filings to work with. On AppLovin’s investor relations page, the latest SEC submission is a Form 4 from Jan. 16.
Guidance remains the key variable to watch. Traders will zero in on management’s comments about ad demand, growth speed beyond mobile gaming, and whether there’s any new information—or silence—on regulatory scrutiny over data practices.
Coming next: AppLovin will report its fourth-quarter and full-year 2025 results after the bell on Feb. 11, with a webcast scheduled for 2 p.m. PT.
