Auburn Hills, Michigan, May 21, 2026, 09:12 EDT
- Stellantis laid out a €60 billion, five-year plan aimed at lifting profit and fixing weak U.S. and European performance.
- The company will steer most brand and product spending toward Jeep, Ram, Peugeot, Fiat and its commercial vehicle unit.
- Shares fell in early European trading, a sign investors still want proof that the plan can turn targets into cash.
Stellantis unveiled a €60 billion, or roughly $70 billion, turnaround plan on Thursday, pledging more than 60 new vehicles by 2030 and a sharper focus on Jeep, Ram, Peugeot and Fiat as new CEO Antonio Filosa tries to repair the automaker’s profit engine. The plan, called FaSTLAne 2030, was presented at the company’s investor day in Auburn Hills, Michigan.
The timing matters. Stellantis is still working through a rough reset after weaker U.S. sales, excess factory capacity and a large retreat from earlier electric-vehicle assumptions. Filosa, who took the top job after Carlos Tavares’ exit, is asking investors to back a less scattered version of a company that owns 14 car brands.
Markets were not fully convinced at first pass. Stellantis shares fell 5.1% to €6.11 after the presentation, while the Paris-listed stock was down 4.9%, according to Alliance News data carried by MarketScreener. A later Borsa Italiana quote showed the Milan stock down 3.88% at €6.187 at 09:07:56 EDT.
Under the plan, Stellantis will direct 70% of brand and product investment to Jeep, Ram, Peugeot, Fiat and Pro One, its commercial vehicle business. The company said all brands would remain, but DS and Lancia will be run as specialty brands, while Maserati is due to get two new E-segment vehicles, a large-car category, with a fuller roadmap in December. Filosa said each brand would have “a clear role.” Stellantis.com
North America is the center of the pitch. Stellantis is targeting 25% revenue growth in the region by 2030 and an adjusted operating income margin of 8% to 10%; adjusted operating income strips out items such as restructuring costs, impairments, unusual operating items, interest and tax. The company said 60% of its €36 billion brand and product spending will go to North America, with 11 all-new vehicles, including seven priced below $40,000 and two below $30,000.
The company also wants to move faster. It said it would cut vehicle development cycles to 24 months from as much as 40 months today and target €6 billion in annual cost reductions by 2028 against a 2025 baseline. Stellantis said it will invest more than €24 billion over five years in global platforms, powertrains and technology.
Partnerships are another leg of the plan, and China runs through it. Stellantis said it will work with Leapmotor on purchasing and plant capacity in Spain, with Dongfeng on Peugeot and Jeep models in China and a planned European venture, and with Tata and Jaguar Land Rover on product, manufacturing or technology opportunities. Reuters reported that Stellantis also wants to turn unused factory capacity into a contract-manufacturing business for Chinese automakers in Europe and JLR in the United States.
That puts Stellantis in the same hard corner as peers. Ford and General Motors have also pulled back from parts of their EV plans after demand failed to match earlier forecasts, while Volkswagen has faced similar pressure over European plant use and Chinese competition. For Stellantis, the issue is more pointed because Jeep and Ram profits have long carried much of the U.S. business.
Filosa is also outsourcing more of the technology burden. Stellantis and British startup Wayve said Thursday they will integrate Wayve’s AI Driver software into Stellantis’ STLA AutoDrive platform, targeting a 2028 North American launch for hands-free, supervised “Level 2++” driving. That means the car can handle more driving tasks on highways and in cities, but the driver must still watch the road and be ready to take over. Stellantis.com
Wayve CEO Alex Kendall called the deal an “important next step” and said the companies had brought up a prototype in less than two months. Stellantis technology chief Ned Curic said the company’s STLA One architecture was a “truly modular strategy”; STLA One is due in 2027 and is designed to support more than 30 models and more than 2 million units by 2035. Stellantis.com
There is some early operating support for the pitch. Stellantis reported first-quarter revenue of €38.1 billion, up 6% from a year earlier, and net profit of €0.4 billion after a loss in the prior-year period. But industrial free cash flow was still negative €1.9 billion, even though that was better than the year-earlier cash burn.
The risk is execution. Some partnership initiatives remain subject to definitive agreements and approvals, Stellantis said, and the plan depends on better factory use, faster engineering, cheaper vehicles and a U.S. sales recovery arriving together. A few hours of share trading do not settle that question.
“They just need their North American business to function,” Massimo Baggiani of London-based Stellantis investor Niche Asset Management told Reuters before the event, adding that Filosa seemed aware of the challenges but would have to be judged over time. That is now the test: turn a sprawling group into a less wasteful one without losing the customers its many badges still bring. Reuters
