Auburn Hills, Michigan, May 21, 2026, 09:12 EDT
- Stellantis has set a €60 billion, five-year plan to boost profit and address lagging results in the U.S. and Europe.
- Most of the company’s brand and product spending will go to Jeep, Ram, Peugeot, Fiat, and its commercial vehicles business.
- Shares dropped in early European trade as investors looked for more evidence the plan can deliver on its targets and produce real cash.
Stellantis rolled out a €60 billion ($70 billion) turnaround plan on Thursday, promising more than 60 new models by 2030. CEO Antonio Filosa is set to put more energy into Jeep, Ram, Peugeot and Fiat as he works to boost profits. The FaSTLAne 2030 plan was shown at the automaker’s investor day in Auburn Hills, Michigan.
Stellantis is in the middle of a shakeup. The company is dealing with soft U.S. sales, extra factory space, and a dial-back on its electric-vehicle push. Filosa, who stepped in after Carlos Tavares left, wants investors to support a more focused Stellantis. The group controls 14 car brands.
Stellantis dropped after its new plan. Shares lost 5.1% to €6.11 following the presentation, and the Paris listing was down 4.9%, Alliance News said via MarketScreener. Borsa Italiana later showed the Milan listing down 3.88% at €6.187 as of 09:07:56 EDT.
Stellantis plans to put 70% of brand and product spending toward Jeep, Ram, Peugeot, Fiat, and Pro One, its commercial vehicles arm. According to the company, all brands will stay, but DS and Lancia are set to move into specialty roles. Maserati is in line for two new E-segment models—big cars—with a fuller roadmap expected in December. “Each brand would have a clear role,” Filosa said. Stellantis.com
Stellantis is betting on North America for growth. The automaker is aiming for 25% revenue growth in the region by 2030 and an adjusted operating income margin between 8% and 10%. Adjusted operating income cuts out restructuring, impairments, unusual items, interest and tax. Stellantis plans to direct 60% of its €36 billion brand and product spend to North America, with 11 all-new models. Seven of those are set to be priced under $40,000, and two will go below $30,000.
Stellantis is pushing to speed up its operations. The company said it will slash vehicle development times to 24 months from the current 40 months and plans €6 billion in yearly cost cuts by 2028, using 2025 as the base year. Stellantis also plans to put over €24 billion into global platforms, powertrains and tech over the next five years.
Stellantis is leaning into partnerships, with China in the mix. The company said it plans to work with Leapmotor for buying and plant capacity in Spain, and with Dongfeng for Peugeot and Jeep production in China and a coming European JV. Stellantis also sees options with Tata and Jaguar Land Rover in product, manufacturing, or tech. Reuters said Stellantis wants to use idle plant space for contract work for Chinese automakers in Europe and for JLR in the U.S.
Stellantis is now in much the same spot as other automakers. Ford and GM have already cut back on some EV plans after demand ran short of what they expected, and Volkswagen has dealt with weak plant use in Europe and competition out of China. Stellantis, though, feels it more because Jeep and Ram have delivered most of its U.S. profit for years.
Filosa is pushing more of the tech work outside. Stellantis and the UK’s Wayve said Thursday they’ll put Wayve’s AI Driver software into the STLA AutoDrive platform, aiming for a 2028 North America rollout of hands-free, supervised “Level 2++” driving. That’s where the car does more of the highway and city driving, but the driver still has to pay attention and be able to step in. Stellantis.com
Wayve CEO Alex Kendall called the deal an “important next step” and said they had a prototype ready in under two months. Stellantis tech chief Ned Curic described the company’s STLA One architecture as a “truly modular strategy”. STLA One is targeted for 2027, set to handle more than 30 models and over 2 million units by 2035. Stellantis.com
Stellantis is getting some early operating support for the pitch. The automaker posted first-quarter revenue of €38.1 billion, up 6% from a year ago, and net profit landed at €0.4 billion after posting a loss the previous year. Still, industrial free cash flow came in negative €1.9 billion, though that deficit was smaller than the cash burn a year earlier.
Execution is the risk. Stellantis said some of the partnership efforts still need final agreement and sign-off, while the plan relies on getting more out of factories, speeding up engineering, cutting costs on vehicles, and a pickup in U.S. sales at the same time. A few hours of trading don’t answer that.
Stellantis just needs its North American arm to function, according to Massimo Baggiani at London’s Niche Asset Management, a shareholder in the group. Baggiani told Reuters ahead of the event that Filosa appears tuned in to the company’s problems but said his performance will be a story for the future. The question is if Stellantis can slim down its large operation without cutting away the customers still drawn by its brands.
