NEW YORK, January 2, 2026, 11:00 ET — Regular session
- AppLovin shares fell about 6.9% to $627.52, sharply lagging a modestly higher Nasdaq 100.
- The stock extended a late-December slide after breaking below $700, a level traders viewed as support.
- Investors are watching technical levels and the next earnings update, listed by Investing.com for Feb. 18.
AppLovin Corp (NASDAQ: APP) shares fell nearly 7% on Friday, bucking a broadly firmer U.S. tape in the first trading session of 2026.
The move extends a late-December pullback that pushed the stock through $700, a level traders had treated as “support” — a price floor where buyers have tended to step in. 1
That matters now because AppLovin has traded as a high-momentum advertising software name, and breaks in momentum often sharpen swings as funds rebalance early in a new year. 2
Shares were down 6.9% at $627.52 in mid-morning trading, after touching a session low of $627.52. The stock opened at $683.50 and traded as high as $688.36.
AppLovin ended the prior session on Dec. 31 at $673.82 and has slipped each session since it closed below $700 on Dec. 29, according to Nasdaq historical data. 1
Investment research firm Trefis said the slide reflected year-end profit-taking and a “technical breakdown” — chart-driven selling that can accelerate when widely watched price levels give way. 2
The drop also stood out against a mixed backdrop for ad-tech names. The Trade Desk was down about 2.2% and Magnite fell roughly 1.3%, while Unity Software rose about 1.4%.
AppLovin, headquartered in Palo Alto, California, describes itself as an advertising industry leader offering end-to-end tools that help businesses reach and monetize audiences. 3
Investors have also kept an eye on regulatory scrutiny. Reuters reported in October that the U.S. Securities and Exchange Commission had been probing AppLovin’s data-collection practices, after a Bloomberg report. 4
The next scheduled catalyst is the company’s earnings update. Investing.com lists AppLovin’s next report date as Feb. 18, though timing can shift if the company updates its calendar. 5
For traders, the $700 area is back in focus as a potential resistance level after the break. A sustained move below the day’s low near $628 would leave the mid-$600s as the next zone many investors are likely to watch for buying support.
The broader backdrop was calmer: the Nasdaq 100 tracking fund was up about 0.5% and the S&P 500 ETF rose about 0.3% in morning trade. That left AppLovin’s move looking largely stock-specific, with positioning and technical levels setting the tone.
