NEW YORK, January 1, 2026, 15:52 ET
- A Scandinavian-inspired Big Bear City home is listed at $1.05 million and marketed as a furnished short-term rental business.
- A Jan. 4 picnic-area rental slot at Lime Street Park in Hesperia shows “registration closed,” according to an online listing.
- Space.com’s Dec. 31 “photo of the day” spotlighted a Hubble image of a dwarf galaxy in Ursa Major, the Great Bear.
A Scandinavian-inspired cabin in Big Bear City, California, is listed at $1.05 million and is being marketed as a ready-to-run short-term rental business, according to property listings and a Realtor.com feature published within the last day.
The pitch matters because sellers are increasingly selling more than a set of keys. They are selling a revenue narrative — bookings, brand presence and operational handoffs — to would-be hosts.
That marketing push has grown alongside short-stay platforms such as Airbnb and Vrbo, which have broadened the pool of investors looking at vacation homes as small businesses rather than second homes.
The Big Bear City property, branded “House of Bear,” is listed as a three-bedroom, two-bath single-family home totaling 1,448 square feet, with a 2024 build year, the listing shows. https://www.century21.com/homes/detail/ca/… Century 21
Listing agents Ashley Martin and Shauna Walters of The Beverly Hills Estates called it “designed for escape, built for financial performance” in the marketing description. Century 21
The listing says the sale is offered fully furnished and includes an EV charger, with the short-term rental operation transferring with the property, including branded booking platforms, social-media presence and an income history.
Marketing materials point to design finishes such as raw travertine and calacatta viola marble, plus 30-foot ceilings, large windows and a private deck with an outdoor jacuzzi.
The home is described as being minutes from Big Bear Lake, ski resorts, and the area’s restaurants and shops — a geography that has long made the region a weekend draw for Southern California travelers.
Demand for outdoor time in the broader San Bernardino County region also shows up in park schedules. A reservation listed as “Lime St. Picnic Rental” is scheduled for Jan. 4 from 8 a.m. to noon at Lime Street Park in Hesperia, with a standard fee of $165, and shows “registration closed,” Active.com said. https://www.active.com/hesperia-ca/classes… ACTIVE.com
That reservation also circulates through syndicated calendar widgets used by local outlets. One example of that format appears on the Big Bear Grizzly’s events listing page.
“Big Bear” has also been in the spotlight far from California real estate. Space.com’s “photo of the day” on Dec. 31 highlighted a Hubble Space Telescope image of the dwarf galaxy Markarian 178 in Ursa Major — the constellation known as the Great Bear. https://www.space.com/astronomy/galaxies/b… Space
The article said the small galaxy contains clusters of hot blue stars and a red-tinged region linked to Wolf–Rayet stars — massive stars in a brief phase that produce powerful winds — and placed the galaxy about 13 million light-years away.
In Big Bear City, the “bear” branding is part investment pitch. In the night sky, Ursa Major is the literal Great Bear — and a reminder that the name spans both tourism and astronomy as 2026 begins.
