AppLovin stock drops 3% into New Year’s market holiday; earnings and $700 level in focus
NEW YORK, January 1, 2026, 10:47 ET — Market closed AppLovin Corp shares closed down 2.9% on Wednesday at $673.82, after trading between $671.17 and $698.23. U.S. stock markets are closed on Thursday for New Year’s Day. New York Stock Exchange The slide matters heading into 2026 because AppLovin has become a high-multiple proxy for the AI-linked advertising trade. That has made the stock more sensitive to swings in risk appetite and interest-rate expectations than slower-growing names. Focus is shifting to the next earnings release as investors look for evidence that AppLovin can sustain rapid growth and protect profitability. Zacks