Rolex Price “Crash”? Experts Say It’s Just a Healthy Correction
Post-Boom Reality Check: Why Prices Are Falling During the COVID lockdown and recovery (2020–22), Rolex prices on the secondary market soared to unprecedented highs. Super-rare models were trading at multiples of retail (for example, the Tiffany Blue Oyster Perpetual jumped from ~$5K retail to £30K usedinkl.com). This “mania” phase saw average Rolex values nearly double in just two yearsquillandpad.com. However, that bubble has now burst. By late 2023 and into 2024, dealers saw more and more unsold inventory and declining bids. As the IBTimes report explains, as soon as sellers started undercutting each other, prices for common models (like the Submariner or GMT‑Master II) fell