Boohoo Group plc (DEBS) Soars as Debenhams Turnaround Slashes Losses and Unveils Controversial £222m Pay Plan – 27 November 2025 Results Explained
London, 27 November 2025 – Boohoo Group plc, now trading as Debenhams Group on London’s AIM market under ticker DEBS, has delivered one of its most dramatic updates in years: half‑year losses have been slashed, all brands are back in profit on an adjusted basis, and the share price has jumped around 40–50% in one session. At the same time, a new executive “Group Turnaround Scheme” worth up to £222m is sparking fierce debate over corporate governance and pay. London South East+5Shares Magazine+5Kalkine Media+5 Today’s story is really three stories in one: a hard‑won operational turnaround, a bold – some say excessive – incentive plan, and a super‑volatile share price that has been crushed over the past few years but suddenly looks alive again.
