Will Amazon’s AI and Ads Push Help It Bounce Back? A 2025 Investor’s Guide
Amazon shares hit a record $242 in February 2025, then dropped nearly 10% by August, ending up just 0.41% year-to-date. Q2 net sales rose 13% to $167.7 billion and net income reached $18.2 billion, but free cash flow fell due to heavy AI investment. Amazon settled a $2.5 billion FTC probe in September. The stock trails Apple, Microsoft, and Meta for the year.