Amazon’s 2026 FBA rule kicks in as analysts turn bullish on AWS rebound
NEW YORK, Jan 2, 2026, 07:15 ET Amazon.com (AMZN.O) has stopped offering prep and item labeling for U.S. Fulfillment by Amazon shipments as of Jan. 1, shifting tasks such as labeling and packaging back to sellers. Fulfillment by Amazon, or FBA, is the paid service where Amazon stores, packs and ships products on behalf of third-party merchants. Amazon said the change applies across its U.S. network and that shipments created before Jan. 1 can still receive prep, while later shipments that arrive without required preparation may lose eligibility for certain reimbursements. Supply Chain Dive The move viewed as significant for