P&G stock rises after Crest toothpaste label deal in Texas puts PG back in focus
New York, January 8, 2026, 21:32 EST — Market closed Procter & Gamble (NYSE:PG) shares rose 2.5% on Thursday to $141.53, after trading between $137.81 and $141.78. Texas Attorney General Ken Paxton said the company agreed to change marketing and packaging for Crest children’s toothpaste to better show the recommended amount. The agreement matters because it draws a major consumer brand into a fast-moving debate over kids’ products and advertising claims. For investors, it highlights how legal and regulatory friction can surface quickly, even for “defensive” consumer staples names often bought for steady demand. The calendar timing is awkward. With