Free Shipping Frenzy & 60% Off Wellness: Inside GMA’s Latest ‘Deals & Steals’ Bonanza
“Deals & Steals” has become a beloved fixture on Good Morning America, and this week’s editions pulled out all the stops. Tory Johnson, GMA’s resident deals maestro, presented viewers with an array of deep discounts across multiple days – each with its own theme: Digital Deals for Fall, Wellness Essentials, and a Free Shipping Special. It’s part of GMA’s ramp-up to the holiday season, delivering daytime TV audiences some Black Friday–style savings even before Halloween. Together, these three GMA segments created a mini “Deals Week” in late October, foreshadowing the holiday sales blitz to come. The strategy is clear: capture consumers’ attention now, before the November crush, by offering Black Friday-level deals in October. Judging by the variety and depth of discounts – and the bonus of free shipping on many items – GMA is aligning its content with what excites shoppers most in 2025’s climate: big bargains and no extra fees.