Nike’s Biggest China Problem Now Has a Name: Anta Is Coming West
Anta Sports reported 2025 revenue up 13.3% to RMB80.22 billion and agreed to buy a 29.06% stake in Puma for 1.5 billion euros. The company opened a U.S. flagship and now controls brands including Fila China, Descente, and Amer Sports. Nike’s latest quarter showed flat revenue and declining sales in China. Anta’s overseas push follows rapid expansion from its origins in Jinjiang, Fujian.