Nike’s Biggest China Problem Now Has a Name: Anta Is Coming West
Anta Sports is dialing up its international ambitions, shifting from its Chinese factory roots to take on giants like Nike and Adidas. The company’s latest moves—a stake in Puma and a flagship in the U.S.—are setting up a more direct path into Western markets. Monday brought new reports tracking Anta’s journey, from founder Ding Shizhong’s first 600 pairs sold to a vast retail network now boasting over 10,000 stores across China, plus a steadily expanding lineup of global brands.
