Major News Stories & Developments (Mid-2025) The MarTech (marketing technology) industry saw accelerated integration of AI across platforms during June and July 2025. Nearly all major vendors rolled out new AI-driven features, from generative content tools to autonomous agents, signaling that AI has become a core theme in MarTech innovation chiefmartec.com solutionsreview.com. For example, Salesforce…
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Introduction Chatbots have rapidly evolved from simple online helpers to essential tools driving sales and marketing in 2025. Businesses across industries are leveraging AI-driven chatbots on websites, messaging apps, and social media to engage customers, generate leads, and streamline customer service. In fact, over 80% of companies worldwide now use some form of chatbot technology…
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Market Overview: A $100+ Billion (and Growing) Industry in 2025 The global search engine optimization (SEO) industry is booming in 2025, with market estimates around the $100 billion mark for SEO services alone thebusinessresearchcompany.com. In fact, SEO services are projected to grow from about $90.3 billion in 2024 to $106.9 billion in 2025 (18% YoY growth) thebusinessresearchcompany.com.…
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June and July 2025 have been eventful months for the advertising technology (AdTech) industry, marked by significant news, strategic acquisitions, evolving tech trends, and crucial regulatory moves. This report compiles the major developments from this period – including key announcements, market forecasts, trend analyses (from programmatic and CTV to mobile, identity, AI, and privacy), regulatory…
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