In 2025, nearly two-thirds of marketing professionals use AI or automation tools, and 95% say these technologies have made their strategies more effective. Generative AI platforms such as OpenAI’s GPT-4 and Google’s Gemini enable on-demand content creation with AI writing assistants and image generators. Approximately 21% of internet users use voice queries via smartphones, smart…
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The number of MarTech solutions grew to 15,384 in 2025, up 9% from 14,106 in 2024 per Chiefmartec. MarTech has achieved roughly 100× growth since 2011, with AI-native startups flourishing as legacy products consolidate or exit. Only 25% of marketers report well-integrated tech stacks while 96% are satisfied with their tools, highlighting ongoing data integration…
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Over 80% of companies worldwide now use some form of chatbot technology. The global chatbot market is projected to reach $9.4 billion by 2025. The release of ChatGPT in 2022 sparked massive interest in generative AI-powered business chatbots. Gartner predicted that by 2024, 40% of enterprise applications will have embedded conversational AI capabilities. Chatbots can…
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In 2025, the global SEO services market is projected at $106.9 billion, up 18% from $90.3 billion in 2024. The global SEO software market is about $84.9 billion in 2025 and is forecast to reach $265.9 billion by 2034, a 13.5% CAGR. Together, the SEO services and software segments exceed $150 billion worldwide in 2025.…
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GroupM trimmed its 2025 global ad revenue growth forecast to about 6%, down from 7.7%, with total ad revenue expected around $1.08 trillion in 2025. Magna projects 2025 global ad revenues at $979 billion (up 4.9% vs. 2024), with retail media and search rising about 8% to $359 billion to offset declines in legacy media.…
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