NASDAQ:ATAT News 9 January 2026

January 25, 2026, 4:54 AM EST. E.l.f. Beauty's stock has dropped about 40% from recent highs but shows a strong long-term outlook. The company, known for affordable cosmetics via a fast-follower strategy and influencer marketing, continues to gain market share against incumbents. Its acquisition of premium skincare brand Rhode, founded by Hailey Bieber, positions e.l.f. for new growth opportunities, including expansion into high-end stores like Sephora. Despite revenue growth stalling due to headwinds like tariffs and inventory issues, e.l.f. reports solid underlying brand consumption, especially in U.S. and international markets. The firm's conservative guidance and expansion into outlets like Dollar General and Walmart suggest room for upside. Investors may find value buying the dip amid e.l.f.'s evolving strategy and market positioning.