NASDAQ:CELH 6 November 2025 - 13 June 2026

Celsius Holdings, Inc. shares ended Friday at $29.18, up $0.79 from the previous close, with volume of about 9.27 million shares and a market value near $7.58 billion. The move followed a new bullish call from Bernstein SocGen, where analyst Cristian Rios initiated coverage with an Outperform rating and a $44 price target; a price target is an analyst’s estimate of where a stock could trade over the next 12 months, not a guarantee. The stock rose because investors had a fresh reason to revisit the growth story after months of pressure. Stocks usually rise when buyers believe new information improves expected future earnings or lowers perceived risk; they fall when growth slows, margins weaken, legal risk increases, or investors decide the valuation is too high. In Celsius’s case, the latest bull argument is that the company has shifted from a single-brand energy-drink story into a broader portfolio built around CELSIUS, Alani Nu and Rockstar Energy, with Bernstein’s call highlighting Alani Nu as a potential offset to softer core-brand momentum.

Celsius Holdings shares fell Thursday after Texas Attorney General Ken Paxton said he’s investigating whether the energy drink company misled buyers on the safety of Alani Nu drinks for kids and teens. Shares were off 6.8% at $27.98 by 2:00 p.m. EDT, trading close to a 52-week low. More than 11 million shares had changed hands. The stock opened at $30.16 after closing at $30.01 on Wednesday.

BOCA RATON, Florida, May 6, 2026, 4:03 PM EDT Shares of Celsius Holdings slipped on Wednesday, trading near their lowest levels in a year as the market braced for Thursday’s Q1 report. Investors are looking for any evidence that the PepsiCo deal can turn recent buyouts into steady gains. Earnings drop before the bell, with a webcast set for 8 a.m. ET.