The “HTML of the AI Era”? Microsoft’s NLWeb Aims to Put ChatGPT on Every Website
Microsoft unveiled NLWeb at Build 2025, an open protocol enabling ChatGPT-style conversational interfaces on websites. NLWeb indexes site content using HTML, RSS, and Schema.org, exposing it to AI models via a standard API. Early adopters include Shopify, Tripadvisor, and Serious Eats. Microsoft has open-sourced NLWeb on GitHub and provides integration tools for various AI models and databases.
