Salesforce taps Formula 1 for new AI fan agent as investors demand proof on Agentforce
Salesforce and Formula 1 launched an AI-powered fan companion on F1.com to answer questions about the sport’s 2026 technical rules. Salesforce shares fell 1.5% to $193.08 in late trading after the announcement. The new tool will expand across Formula 1’s digital platforms and builds on the companies’ partnership since 2022.
