Live Nation Bets on Feel‑Good, Non‑Alcoholic ‘Social Tonics’ With New Hiyo Partnership
Live Nation announced a multi-year partnership and equity investment in Hiyo Social Tonics on December 1, 2025. Hiyo’s non-alcoholic drinks will launch at select U.S. Live Nation venues and festivals, starting with a Blackberry Lemon flavor. The deal expands Live Nation’s beverage offerings and marks a major milestone for Hiyo.
