Reddit stock tries to rebound in premarket after Thursday rout as ad worries bite
New York, January 16, 2026, 05:07 EST — Premarket Shares of Reddit, Inc. edged up in premarket action on Friday following a steep drop the day before, as investors grappled with renewed concerns over ad demand. The stock last traded around $230.48, a 0.8% gain, after closing down 9.36% at $228.75 on Thursday. (StockAnalysis) The move matters because Reddit’s rally has spotlighted whether it can sustain turning traffic into ad revenue, particularly from smaller brands that scrutinize returns tightly. Any slip in ad performance could quickly dent growth stocks, with the next earnings update now close enough to influence positioning.