Roku stock set for Monday watch after Evercore upgrade, Citizens target hike
New York, January 10, 2026, 07:00 EST — Market closed Roku, Inc shares rose 2.1% to close at $111.17 on Friday, bucking a quiet start to the year for many streaming names after Evercore ISI upgraded the stock and Citizens lifted its price target. The timing matters because Roku’s core business leans on advertising, and traders have been quick to chase any sign that connected-TV ad demand is firming again. The analyst notes lean into 2026 as a setup year — not just for Roku-specific product work, but for bigger events that typically loosen marketing budgets. With U.S. markets shut