June and July 2025 have been eventful months for the advertising technology industry, marked by significant news, strategic acquisitions, evolving tech trends, and crucial regulatory moves. This report compiles the major developments from this period – including key announcements, market forecasts, trend analyses, regulatory updates across regions, as well as expert commentary from industry leaders and analysts. The goal is to provide a comprehensive overview of AdTech’s mid-2025 landscape, organized by topic for clarity and ease of reading.