e.l.f. Beauty Stock Sinks 9% Before Earnings as Wall Street Questions the Growth Story
e.l.f. Beauty shares dropped 9.3% to $55.19 Monday, hitting a new 52-week low ahead of fiscal Q4 results due May 20. The decline followed a Morgan Stanley downgrade citing U.S. market-share losses, despite e.l.f.’s claims of recent gains. Coty and Estée Lauder also fell, signaling broader pressure on beauty stocks. e.l.f. cited higher tariffs and costs, with margins slipping and debt rising after acquiring Rhode.