Roku’s Stunning Comeback – Stock Soars to 52-Week High on Profit Surprise and Amazon Deal
Just a year ago, Roku was struggling with widening losses and a post-pandemic advertising slump. Now, the company is mounting a stunning comeback. The Q3 2025 results marked a turning point: revenue grew double-digits and, importantly, Roku returned to profitability after years of red inkts2.tech. “The company earned $24.8 million net, its first quarterly profit in years,” notes TechStock²ts2.tech. This was achieved by accelerating the high-margin side of the business – advertising – while reining in costs. Roku’s platform revenue reached roughly $1.06 billion in Q3, about 87% of total revenue, and continues to grow brisklyts2.tech. Streaming hours on Roku devices hit 36.5 billion hours in the quarter, driving more ad impressionsts2.tech. At the same time, Roku implemented cost controls, which helped swing to an operating profit of $9.5 million in Q3ts2.tech. CEO Anthony Wood touted that the results “underscored Roku’s commitment to delivering long-term shareholder value” and proved the viability of its ad-supported modelts2.tech. Unlike streaming rivals that rely on monthly subscriptions, Roku’s model is primarily ad-driven and free to consumers. This quarter showed that model can be profitable at scale. Roku also slightly beat earnings expectations on an EBITDA basis, and then raised its future outlook, signaling confidence