Adobe News Today (November 20, 2025): $1.9 Billion Semrush Deal, HUMAIN AI Partnership, and Market Reaction
Updated: November 20, 2025 Over the last 48 hours, Adobe has effectively redrawn its AI and marketing roadmap. From a $1.9 billion agreement to acquire SEO giant Semrush to a global AI partnership with Saudi-backed HUMAIN to build Arabic‑first generative