NYSEA:MLSS 14 November 2025

March 20, 2026, 1:13 PM EDT. Meta Platforms is launching a new AI-driven support assistant across Facebook and Instagram to enhance safety and security features. The tool aims to resolve user issues swiftly, handling scams, impersonation, privacy settings, and more within five seconds. Meta's AI focus, powered by data from over 3.58 billion daily users, is expected to increase user engagement and advertising revenues, which represent 98.6% of its app family income. This move comes amid intense competition in digital advertising from Alphabet and Amazon. Meta projects first-quarter 2026 revenues between $53.5 billion and $56.5 billion, showing potential growth of over 30% year-on-year. Alphabet's Google advertising revenue rose 13.6% in late 2025, underscoring the competitive pressure in AI-enhanced ad markets.