NYSE:DEO 26 November 2025 - 9 February 2026

Diageo shares hovered near 1,602 pence in early 2026 trading, close to their 52-week low, with the stock down over a third since early 2025. Eight brokerages rate the FTSE 100 spirits maker a “moderate buy,” targeting 2,199 pence over 12 months. Sir Dave Lewis became CEO on Jan. 1 as investors debate the outlook for premium alcohol demand and dividend stability.

Diageo agreed to sell its 65% stake in East African Breweries to Japan’s Asahi for $2.3 billion in net proceeds. The deal, expected to close in the second half of 2026, will reduce Diageo’s leverage and includes long-term licensing for Guinness and other brands in the region. Diageo shares traded at 1,684.5 in London on December 17, up slightly from the previous close.

Diageo shares traded at 1,675.8p in London and $88.92 in New York on December 16, 2025, after a volatile year. Fitch Ratings plans to withdraw its rating on Diageo by January 15. Workers at the Belfast packaging site voted to resume strike action, but Diageo expects no disruption to Guinness supply. Analyst sentiment remains mixed following recent downgrades and price-target cuts.

Diageo shares closed at 1,602p in London on December 11, just above a 12-month low and far below last year’s high. The New York ADR hit a new 52-week low near $86 this week. The stock has slumped after weak 2025 results, a profit warning, and soft demand in the US and China. Dave Lewis will take over as CEO in January 2026, briefly lifting shares but not reversing the downtrend.

Diageo shares hit new 52-week lows on both the London and New York exchanges, with DGE closing at 1,602.5p and DEO falling to $85.71 on December 9. Around 90 workers at Diageo’s Belfast packaging site began renewed strike action on December 10 after rejecting a pay offer. The company says Guinness supply will not be disrupted over Christmas. Diageo’s stock is down nearly 30% in 2025.

Diageo shares fell 1.4% to 1,709.5p in London on 26 November after JP Morgan cut its price target to 2,000p, citing earnings pressure. Bernstein maintained a Buy rating with a 2,420p target. The stock has dropped sharply since a recent profit warning, trading near a one-year low. Diageo’s market value stands at about £38 billion.